University, Subject, Country, Region, World

University of Groningen Scientists Business & Management / Marketing Rankings 2024

AD Scientific Index - World Scientists Rankings - 2024 H INDEX i10 INDEX CITATION
University / Institution Country Region World Name Country University / Institution Subject Total Last 6 year Last 6 year/total Total Last 6 year Last 6 year/total Total Last 6 year Last 6 year/total
63 510 5,526 16,450
Netherlands University of Groningen University of Groningen Business & Management / Marketing

digital business | omni-channel | customer experience | big data | sustainability |

81 64 0.790 142 128 0.901 51,037 32,542 0.638
192 1,687 21,285 61,018
Netherlands University of Groningen University of Groningen Business & Management / Marketing

Marketing | CRM | retailing | customer behavior | modelling |

53 43 0.811 82 72 0.878 12,910 7,213 0.559
390 3,541 52,637 145,640
Netherlands University of Groningen University of Groningen Business & Management / Marketing

consumer behavior | persuasion | social influence | self regulation | judgment and decision making |

37 29 0.784 60 51 0.850 5,461 3,219 0.589
488 4,573 73,904 202,898
Netherlands University of Groningen University of Groningen Business & Management / Marketing

31 26 0.839 56 35 0.625 6,790 2,752 0.405
622 6,141 107,345 293,755
Netherlands University of Groningen University of Groningen Business & Management / Marketing

customer engagement | robots and AI in services | sustainability |

25 21 0.840 35 32 0.914 10,340 7,717 0.746
694 6,949 124,799 342,410
Netherlands University of Groningen University of Groningen Business & Management / Marketing

Marketing Research | Judgment and Decision Making | Preference Measurement | Conjoint Analysis | Corporate Digital Responsibility |

23 21 0.913 27 27 1.000 2,421 1,840 0.760
814 8,272 155,906 430,202
Netherlands University of Groningen University of Groningen Business & Management / Marketing

Climate law and economics | emissions trading |

20 13 0.650 31 16 0.516 1,401 478 0.341
880 8,969 173,118 479,815
Netherlands University of Groningen University of Groningen Business & Management / Marketing

Service Management | Energy Systems | Billing | Operations | Dynamical Systems |

18 12 0.667 26 15 0.577 1,816 537 0.296
954 9,938 197,830 551,058
Netherlands University of Groningen University of Groningen Business & Management / Marketing

Retailing | brand management | shopper marketing |

16 13 0.813 18 15 0.833 1,802 859 0.477
1,124 12,290 259,429 731,673
Netherlands University of Groningen University of Groningen Business & Management / Marketing

Responsible Marketing | Social Influence | Prosocial behavior | Charity Marketing | Marketing Modeling |

12 12 1.000 12 12 1.000 1,847 1,121 0.607
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1,190 13,163 280,052 793,767
Netherlands University of Groningen University of Groningen Business & Management / Marketing

marketing dynamics | marketing effectiveness | advertising | time series |

11 9 0.818 13 9 0.692 790 601 0.761
1,265 14,490 316,390 900,450
Netherlands University of Groningen University of Groningen Business & Management / Marketing

Marketing |

9 8 0.889 8 7 0.875 680 598 0.879
1,321 15,562 348,863 1,004,296
Netherlands University of Groningen University of Groningen Business & Management / Marketing

Marketing Technology | Digital Marketing | Marketing Strategy | Marketing-Interfaces |

7 7 1.000 7 7 1.000 739 629 0.851
1,354 16,358 389,363 1,165,263
Netherlands University of Groningen University of Groningen Business & Management / Marketing

Consumer Behavior | Consumer Psychology | Adoption of Innovations | Signal function of products |

4 4 1.000 4 4 1.000 713 571 0.801