World Scientist and University Rankings 2023

World Scientist and University Business & Management / Marketing Rankings 2023

AD Scientific Index analyzes academic studies from 127 countries, 2333 universities/institutions, and 5.854 scientists by using numerous criteria to present results to be used for the evaluation of productivity and efficiency by individuals and institutions. In addition to sorting by the “total H-index” you can find here, you can examine several rankings and analyses by the "last 6 years H-index", "total i10 index", "last 6 years' i10 index", "total number of citations", and “last 6 years’ citations”. Please read the methodology section for “Limitations and Possible Reasons Why a Scientist Is Not on This List”. Click for individual or institutional registration.

AD Scientific Index - World Scientist Rankings - 2023 H INDEX i10 INDEX CITATION
University / Institution Country Region World Name Country University / Institution Subject Total Last 6 year Last 6 year/total Total Last 6 year Last 6 year/total Total Last 6 year Last 6 year/total
1 20 22 920
Australia University of Sydney University of Sydney Business & Management / Marketing

public health | physical activity | program evaluation | mass media campaigns | implementation science |

161 100 0.621 836 626 0.749 146420 61868 0.423
15 824 881 1724
United States University of Michigan University of Michigan Business & Management / Marketing

Marketing | Management | social psychology | statistics | neuroscience |

137 87 0.635 314 233 0.742 193435 68822 0.356
1 351 1318 4012
United Kingdom Swansea University Swansea University Business & Management / Marketing

Information Systems | Technology Adoption | Electronic Government | Digital Marketing | Social Media Marketing |

113 99 0.876 430 364 0.847 48308 40438 0.837
2 155 162 4275
Australia University of South Australia University of South Australia Business & Management / Marketing

Discrete Choice Experiments & Choice Models | Best-Worst and Max-Diff Scaling | External validity |

111 65 0.586 296 182 0.615 62069 18405 0.297
2 2187 2350 4385
United States University of South Alabama University of South Alabama Business & Management / Marketing

multivariate analysis | business analytics | marketing | structural equation modeling | PLS |

110 92 0.836 454 300 0.661 340079 194563 0.572
13 2283 2450 4554
United States Texas A&M University Texas A&M University Business & Management / Marketing

Services Marketing | Service Quality | Health Services Research | Improving Cancer Care Research |

109 69 0.633 275 172 0.625 231943 65351 0.282
1 2307 2476 4598
United States Central Michigan University Central Michigan University Business & Management / Marketing

marketing | forecasting | economics |

109 68 0.624 490 250 0.510 58402 21152 0.362
19 2920 3153 5923
United States Michigan State University Michigan State University Business & Management / Marketing

New Product Development | International Marketing | Marketing Strategy | Supply Chain Management | Marketing |

102 59 0.578 245 170 0.694 55926 19813 0.354
69 3000 3245 6075
United States Massachusetts Institute of Technology Massachusetts Institute of Technology Business & Management / Marketing

market impact | physics | particle physics | information | incentives |

102 31 0.304 278 93 0.335 33568 3715 0.111
10 3272 3539 6614
United States University of Miami University of Miami Business & Management / Marketing

Services Marketing | Service Quality | Technology & Service |

99 61 0.616 219 140 0.639 223498 71726 0.321

The most comprehensive analysis and comparisons about your institution

2 3279 3547 6627
United States Babson College Babson College Business & Management / Marketing

Marketing | Pricing | Retailing | Strategy | Consumer Behavior |

99 71 0.717 213 177 0.831 82615 34318 0.415
1 46 558 6933
India Indian School of Business Hyderabad Indian School of Business Hyderabad Business & Management / Marketing

Marketing | Marketing Research | Customer Relationship Management |

98 69 0.704 181 146 0.807 57314 24222 0.423
1 28 2431 7402
Ireland National University of Ireland NUI Galway National University of Ireland NUI Galway Business & Management / Marketing

consumer electronics | computer vision | biometrics | deep learning | edge computing |

97 42 0.433 331 174 0.526 24728 7242 0.293
26 3643 3956 7410
United States Michigan State University Michigan State University Business & Management / Marketing

international marketing | marketing strategy | customer satisfaction | supply chain management | international business |

96 73 0.760 205 170 0.829 103553 57055 0.551
3 3663 3981 7456
United States Georgia State University Georgia State University Business & Management / Marketing

İnternational business | International marketing | Export marketing | Emerging markets | Born Globals |

96 59 0.615 222 149 0.671 55884 17426 0.312
4 3932 4265 8035
United States Texas Tech University Texas Tech University Business & Management / Marketing

Marketing | Competition | Strategy | Macromarketing | Ethics |

94 55 0.585 191 141 0.738 83640 21027 0.251
9 4303 4671 8817
United States Virginia Polytechnic Institute and State University Virginia Polytechnic Institute and State University Business & Management / Marketing

well-being | consumer behavior | marketing | quality of life | life satisfaction |

92 65 0.707 238 186 0.782 44788 18940 0.423
58 802 2910 8826
United Kingdom King's College London King's College London Business & Management / Marketing

Services Marketing and Management |

92 64 0.696 228 167 0.732 42997 16766 0.390
9 66 2914 8839
Denmark Aarhus University Aarhus University Business & Management / Marketing

consumer behaviour | marketing | food science |

92 62 0.674 299 229 0.766 41079 17085 0.416
12 4324 4696 8859
United States Florida State University Florida State University Business & Management / Marketing

Marketing |

92 56 0.609 191 131 0.686 38746 13972 0.361
41 4687 5091 9577
United States University of Texas Austin University of Texas Austin Business & Management / Marketing

New Product Diffusion | Marketing Strategy | Marketing Research |

90 44 0.489 161 108 0.671 38353 8519 0.222
113 4810 5226 9848
United States Columbia University New York Columbia University New York Business & Management / Marketing

Consumer Behavior | Marketing | Communications | Advertising | Aesthetics |

89 49 0.551 243 116 0.477 80222 24496 0.305
1 4826 5242 9873
United States Long Island University Long Island University Business & Management / Marketing

competitive strategy | marketing capability | e-business | technological capability | technology diffusion |

89 55 0.618 876 429 0.490 57594 25667 0.446
5 47 3257 9892
Austria Universität Wien Universität Wien Business & Management / Marketing

International Marketing | Measurement Theory | Quantitative Methods |

89 61 0.685 173 127 0.734 49719 20456 0.411
38 5078 5518 10461
United States Pennsylvania State University Pennsylvania State University Business & Management / Marketing

services marketing | consumer behavior |

88 64 0.727 249 232 0.932 31575 15038 0.476
53 5178 5625 10686
United States University of North Carolina Chapel Hill University of North Carolina Chapel Hill Business & Management / Marketing

Marketing | Branding | Global Marketing | Marketing Strategy |

87 65 0.747 132 116 0.879 63277 19475 0.308
41 5479 5959 11315
United States University of Maryland University of Maryland Business & Management / Marketing

Marketing | Statistics | Psychometrics | Econometrics | Eye Tracking |

86 46 0.535 194 119 0.613 31141 9626 0.309
60 5589 6084 11563
United States University of North Carolina Chapel Hill University of North Carolina Chapel Hill Business & Management / Marketing

marketing | services marketing | service management |

85 59 0.694 188 126 0.670 273347 82282 0.301
1 53 3798 11574
Finland Hanken School of Economics Hanken School of Economics Business & Management / Marketing

Marketing |

85 63 0.741 166 118 0.711 105480 30391 0.288
3 519 3973 12105
Germany Otto Von Guericke Universität Magdeburg Otto Von Guericke Universität Magdeburg Business & Management / Marketing

Marketing | Structural Equation Modeling | Consumer Behavior | PLS | Research Methods |

84 78 0.929 149 138 0.926 147632 123092 0.834
43 6377 6948 13237
United States University of Arizona University of Arizona Business & Management / Marketing

Marketing | innovation | supply chains | services |

82 55 0.671 175 109 0.623 80316 34006 0.423
4 6465 7043 13393
United States Boston College Boston College Business & Management / Marketing

marketing | pricing | industrial | tourism | consumer research |

82 48 0.585 316 157 0.497 32732 11728 0.358
54 593 626 13726
Australia University of Queensland University of Queensland Business & Management / Marketing

Tourism | Sustainable Tourism | Marketing | Water | Social Marketing |

82 68 0.829 240 204 0.850 22791 13473 0.591
4 1304 4747 14456
United Kingdom Cranfield University Cranfield University Business & Management / Marketing

Supply Chain Management |

80 50 0.625 167 95 0.569 58463 17727 0.303
56 444 4965 15163
Netherlands University of Groningen University of Groningen Business & Management / Marketing

digital business | omni-channel | customer experience | big data | sustainability |

79 60 0.759 137 119 0.869 44254 26032 0.588
132 7576 8257 15831
United States University of Pennsylvania University of Pennsylvania Business & Management / Marketing

Forecasting | advertising | survey research | marketing | peer review |

78 38 0.487 170 99 0.582 45589 12462 0.273
58 112 1406 15855
Singapore National University of Singapore National University of Singapore Business & Management / Marketing

Services Marketing | Service Management | Hospitality | Marketing | Consumer Behavior |

78 53 0.679 145 125 0.862 40519 17030 0.420
3 688 8327 15973
Canada Concordia University Montréal Concordia University Montréal Business & Management / Marketing

Services marketing | advertising | online consumer behavior | internet marketing | acculturation |

78 56 0.718 204 138 0.676 29670 13510 0.455
12 722 8641 16649
Canada Simon Fraser University Simon Fraser University Business & Management / Marketing

marketing | management information systems | marketing strategy | brands |

77 44 0.571 277 164 0.592 30939 10709 0.346
1 333 5718 17422
Switzerland Universität Saint Gallen Universität Saint Gallen Business & Management / Marketing

Marketing |

76 45 0.592 234 109 0.466 27204 9504 0.349

 New. 2023 Country Top Lists: Top 10000, 5000, 3000, 2000, 1000. Only in AD Scientific Index

1 4 5864 17850
Turkish Republic of Northern Cyprus Eastern Mediterranean University Eastern Mediterranean University Business & Management / Marketing

Hospitality | Tourism | Internal marketing | services marketing | strategic management |

76 64 0.842 151 147 0.974 19386 11468 0.592
61 8828 9660 18811
United States Georgia Institute of Technology Georgia Institute of Technology Business & Management / Marketing

marketing | consumer behavior | statistics | psychology | research methodology |

74 52 0.703 225 134 0.596 89774 34251 0.382
42 1735 6332 19150
United Kingdom University of Birmingham University of Birmingham Business & Management / Marketing

Services Marketing |

74 47 0.635 118 89 0.754 23485 9610 0.409
1 9202 10088 19735
United States California State University San Marcos California State University San Marcos Business & Management / Marketing

Environmental psychology | social marketing | social influence | quantitative methods |

73 62 0.849 119 109 0.916 36828 17518 0.476
5 1811 6621 19982
United Kingdom University of Bradford University of Bradford Business & Management / Marketing

Electronic Government | Information Systems | Technology Adoption | Digital Marketing | Social Media Marketing |

73 70 0.959 185 176 0.951 24000 22415 0.934
32 10049 11022 21660
United States University of Hawaii System University of Hawaii System Business & Management / Marketing

Marketing Theory | Marketing Strategy | Service-Dominant Logic | Value Co-creation | Service Science |

71 60 0.845 122 107 0.877 79829 37879 0.475
6 10305 11298 22272
United States University of Chicago Booth School of Business University of Chicago Booth School of Business Business & Management / Marketing

Marketing |

71 41 0.577 129 106 0.822 19055 6024 0.316
31 10352 11354 22369
United States Temple University Temple University Business & Management / Marketing

Sport Consumer Behavior | Sport Marketing | Sport Tourism | Sport Management | Sports Management |

71 58 0.817 120 115 0.958 18212 8845 0.486
50 1080 1153 22763
Australia University of Western Australia University of Western Australia Business & Management / Marketing

consumer decision-making | perceived value | personal values |

70 52 0.743 185 126 0.681 33695 15050 0.447
1 10974 12040 23794
United States Saint Joseph's University Saint Joseph's University Business & Management / Marketing

Marketing | Consumer Behavior | Social Media |

69 37 0.536 146 92 0.630 44572 15101 0.339
1 143 2235 23894
India Indian Institute of Management IIM Jammu Indian Institute of Management IIM Jammu Business & Management / Marketing

Nucleon decay | Neutrino physics | Detectors |

69 53 0.768 777 540 0.695 29792 18561 0.623
76 11439 12568 24912
United States University of Virginia University of Virginia Business & Management / Marketing

Marketing | Survey Research |

68 45 0.662 105 82 0.781 46536 16513 0.355
7 11446 12576 24924
United States Auburn University Auburn University Business & Management / Marketing

marketing ethics | social responsibility |

68 42 0.618 161 104 0.646 42527 12731 0.299
5 11696 12845 25421
United States University of Arkansas Fayetteville University of Arkansas Fayetteville Business & Management / Marketing

consumer health | food labeling | survey measurement | marketing and public policy | transformative consumer research |

68 43 0.632 129 99 0.767 19454 6572 0.338
4 91 2455 26016
Taiwan National Taiwan University of Science & Technology National Taiwan University of Science & Technology Business & Management / Marketing

Servo motor drives | Control theory applications | Power electronics | Mechatronics | Energy Technique |

68 36 0.529 179 87 0.486 14732 4088 0.277

January 1, 2022 Total 716.979 scientist, 212 country, 14.130 university... January 6, 2023 Total 1.264.669 scientist, 216 country, 19.528 university

91 11963 13156 26131
United States Arizona State University Arizona State University Business & Management / Marketing

marketing | service marketing | service encounters | technology and service |

67 46 0.687 100 83 0.830 98311 28687 0.292
37 12060 13265 26357
United States Temple University Temple University Business & Management / Marketing

sourcing strategy | supply chain management | international marketing | technology management |

67 42 0.627 131 87 0.664 23890 6630 0.278
23 12199 13424 26660
United States Georgia State University Georgia State University Business & Management / Marketing

Sales management | Business-to-business marketing | Sales | CRM | Relationships |

67 39 0.582 146 100 0.685 18998 6203 0.327
135 12502 13762 27436
United States New York University New York University Business & Management / Marketing

Advertising/Marketing/PR Strategies | Consumer Psychology/Behavior | Market Research | Trademarks |

66 32 0.485 123 57 0.463 36892 8537 0.231
1 561 9237 27576
France Kedge Business School Kedge Business School Business & Management / Marketing

Consumer Culture Theory |

66 42 0.636 187 107 0.572 24314 8153 0.335
139 12595 13864 27626
United States Pennsylvania State University Pennsylvania State University Business & Management / Marketing

marketing models | b2b marketing | decision support systems |

66 37 0.561 140 76 0.543 22834 5500 0.241
62 256 2765 28641
South Korea Seoul National University Seoul National University Business & Management / Marketing

marketing | customer satisfaction | service |

65 42 0.646 135 88 0.652 70155 27192 0.388
137 12985 14308 28694
United States University of Texas Austin University of Texas Austin Business & Management / Marketing

Consumer Behavior | Marketing | Consumer Decision Making | Humor in Advertising |

65 41 0.631 106 70 0.660 34479 12105 0.351
21 282 9762 29027
Belgium University of Antwerp University of Antwerp Business & Management / Marketing

marketing |

65 44 0.677 180 129 0.717 19642 8822 0.449
1 5 2938 29966
Indonesia Universitas Bhayangkara Jakarta Raya Universitas Bhayangkara Jakarta Raya Business & Management / Marketing

Marketing & Business Management | Research Method | MIS | Good Corporate Governance |

65 63 0.969 148 148 1.000 8747 8607 0.984
29 13525 14919 30019
United States Georgia State University Georgia State University Business & Management / Marketing

Marketing |

64 46 0.719 122 98 0.803 38623 16861 0.437
14 14045 15509 31374
United States Drexel University Drexel University Business & Management / Marketing

Customer Satisfaction and Loyalty | Selling and Sales Management | Multivariate Data Analysis |

63 48 0.762 174 113 0.649 208674 91103 0.437
151 1540 1655 31706
Australia University of Sydney University of Sydney Business & Management / Marketing

Consumer behaviour | perceived risk | confusion | ethics |

63 43 0.683 130 86 0.662 20400 6823 0.334
142 1497 15862 32150
Canada McGill University McGill University Business & Management / Marketing

Consumer Behaviour | Healthcare Collaboration | International Collaboration | IT in Healthcare | Technology & Innovation |

63 37 0.587 145 108 0.745 16171 5333 0.330
15 14671 16212 33008
United States University of Alabama University of Alabama Business & Management / Marketing

Services marketing | Service research | Consumer behavior | Retailing | Employee-customer interface |

62 45 0.726 99 72 0.727 35371 12651 0.358
304 14679 16220 33025
United States Massachusetts Institute of Technology Massachusetts Institute of Technology Business & Management / Marketing

Marketing | Management | Product Development |

62 35 0.565 114 71 0.623 32643 5995 0.184
71 959 11214 33036
Netherlands Maastricht University Maastricht University Business & Management / Marketing

Services Marketing and Management | Digital Marketing and Social Media | Supply Chain Management | Innovation and New Technologies |

62 45 0.726 121 84 0.694 30885 14079 0.456
43 125 1733 33058
New Zealand University of Auckland University of Auckland Business & Management / Marketing

Branding and Relationships | Service Management and Engagement | Theorizing in Marketing |

62 44 0.710 127 88 0.693 27831 15079 0.542
45 14715 16257 33096
United States Rice University Rice University Business & Management / Marketing

Marketing Analytics | Business Analytics | Marketing Research | Market Segmentation |

62 34 0.548 109 75 0.688 25108 6344 0.253
2 173 11240 33114
Norway BI Norwegian Business School BI Norwegian Business School Business & Management / Marketing

Marketing | Service | CX | Customer Experience | Service Innovation |

62 46 0.742 118 94 0.797 24513 11991 0.489
41 14740 16287 33166
United States University of Oregon University of Oregon Business & Management / Marketing

marketing | sports | values | psychology | attitudes |

62 37 0.597 120 72 0.600 22024 5899 0.268
3 315 11351 33428
Denmark Copenhagen Business School Copenhagen Business School Business & Management / Marketing

Relationship marketing | CSR | Corporate social responsibility | Genealogy |

62 44 0.710 147 124 0.844 17421 8101 0.465
7 1562 16432 33468
Canada HEC Montréal École de Gestion HEC Montréal École de Gestion Business & Management / Marketing

marketing research | communication | retailing | store atmospherics |

62 45 0.726 130 83 0.638 17107 6049 0.354
350 15254 16859 34576
United States University of Michigan University of Michigan Business & Management / Marketing

Customer Satisfaction | Marketing | Customer Experience Management |

61 39 0.639 89 64 0.719 177515 76748 0.432
128 15339 16949 34717
United States Texas A&M University Texas A&M University Business & Management / Marketing

marketing | strategy | retailing | innovation | artificial intelligence |

61 42 0.689 117 83 0.709 26362 10281 0.390
38 15345 16955 34726
United States Dartmouth College Dartmouth College Business & Management / Marketing

Marketing | Statistical Modeling | Database Marketing | Multichannel Marketing |

61 44 0.721 98 72 0.735 25627 9447 0.369
162 3121 11864 34829
United Kingdom King's College London King's College London Business & Management / Marketing

digital innovation | predictive analytics | social networking | tourism marketing | marketing analytics |

61 44 0.721 132 96 0.727 21254 9123 0.429
17 177 11889 34908
Finland Jyväskylä University Jyväskylä University Business & Management / Marketing

Technology Management | Information Systems | Marketing |

61 48 0.787 133 114 0.857 19515 10839 0.555
193 1627 17080 34986
Canada University of British Columbia University of British Columbia Business & Management / Marketing

Consumer Behavior | Creativity | Social Influence | Innovation |

61 49 0.803 98 91 0.929 18197 9028 0.496
3 3175 12064 35392
United Kingdom Middlesex University Middlesex University Business & Management / Marketing

Corporate Identity | Branding | Marketing |

61 50 0.820 149 116 0.779 15152 8010 0.529
29 1049 12401 36365
Netherlands University of Twente University of Twente Business & Management / Marketing

Design | Marketing | Management | Structural Equation Modeling | PLS |

60 51 0.850 106 97 0.915 65045 49647 0.763
8 187 12410 36413
Finland Aalto University Aalto University Business & Management / Marketing

consumer culture | cultural marketing strategy | services | economic development |

60 49 0.817 112 74 0.661 36640 12593 0.344
123 1777 1918 36433
Australia University of New South Wales University of New South Wales Business & Management / Marketing

Marketing | CRM | Relationship Marketing | Co-creation |

60 42 0.700 101 64 0.634 32273 11492 0.356
139 16028 17735 36484
United States Texas A&M University Texas A&M University Business & Management / Marketing

Marketing | Marketing Strategy | Innovation | Sustainability | International Marketing |

60 39 0.650 98 69 0.704 27127 6635 0.245
75 3271 12486 36660
United Kingdom University of Leeds University of Leeds Business & Management / Marketing

Marketing & International Management |

60 46 0.767 97 75 0.773 20406 7708 0.378

Institutional Subscription (Discount and Free Institutional Academic Performance Report)

36 1810 1954 36946
Australia Deakin University Deakin University Business & Management / Marketing

Marketing | Environmental Marketing | Social Marketing | Marketing Education | International Marketing |

60 40 0.667 172 111 0.645 16534 6817 0.412
1 827 12689 37284
France ICN School of Management of Nancy ICN School of Management of Nancy Business & Management / Marketing

Marketing | Commmunications | Branding | Globalisation | Marketing Theory |

60 42 0.700 154 102 0.662 14408 6052 0.420
218 1807 18575 38374
Canada University of British Columbia University of British Columbia Business & Management / Marketing

Decision making | Consumer Behavior | Social psychology |

59 41 0.695 79 68 0.861 32138 8656 0.269
14 3430 13096 38468
United Kingdom Brunel University Brunel University Business & Management / Marketing

corporate brands | corporate identity | corporate marketing | corporate heritage brands. corporate heritage identity. corporate her |

59 41 0.695 121 87 0.719 24798 8723 0.352
8 16 13169 38671
Cyprus University of Cyprus University of Cyprus Business & Management / Marketing

International Marketing | Strategic Marketing | Relationship Marketing | Socially responsible Marketing | Marketing in Emerging Econ |

59 43 0.729 96 79 0.823 18801 7769 0.413
269 16960 18786 38793
United States Duke University Duke University Business & Management / Marketing

conjoint analysis | consumer behavior | choice behavior |

59 30 0.508 112 69 0.616 17074 4681 0.274
40 1952 2111 39391
Australia Deakin University Deakin University Business & Management / Marketing

marketing |

59 33 0.559 133 82 0.617 13406 5009 0.374
12 292 4081 39562
Israel University of Haifa University of Haifa Business & Management / Marketing

marketing |

59 36 0.610 117 87 0.744 12705 4604 0.362
2 17 13520 39643
Cyprus University of Nicosia University of Nicosia Business & Management / Marketing

Strategic Management | Marketing | Entrepreneurship | International Business |

59 49 0.831 200 176 0.880 12422 9225 0.743
70 17464 19363 40228
United States Indiana University Bloomington Indiana University Bloomington Business & Management / Marketing

Marketing | consumer behavior | research methods | advertising | leadership |

58 47 0.810 72 64 0.889 156181 70850 0.454