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Mohua Banerjee

Mohua Banerjee

International Management Institute IMI Kolkata - Kolkata / India
Business & Management / Marketing
AD Scientific Index ID: 4538329
अंतर्राष्ट्रीय प्रबंधन संस्थान IMI कोलकाता
person_outline Mohua Banerjee's MOST POPULAR ARTICLES
1-) Retail Supply Chain Management Practices in India: A Business Intelligence Perspective Journal of Retailing and Consumer Services 34, 248–259, 2017
2-) Development of Omnichannel in India: Retail Landscape, Drivers and Challenges Exploring Omnichannel Retailing – Common Expectations and Diverse Realities, 2018
3-) Does career planning drive agri-entrepreneurship intention among university students? Global Business Review 26 (1), 7-23, 2025
4-) Non-coercive Influence: Scale Development and Validation based on Resource and Relational Paradigms Journal of Purchasing and Supply Management 25 (3), 2019
5-) Changing pattern of consumer behavior in Kolkata with advent of large format retail outlets IUP Journal of Marketing Management 9 (4), 56, 2010