World Scientist and University Rankings 2024

World Scientists Business & Management / Marketing Rankings 2024

Adrian Bauman
public health
physical activity
program evaluation methods
mass media campaigns
implementation & scale-up
H-Index Rankings
University / Institution:
# 1
Country:
# 20
Region:
# 22
World:
# 995
H-Index
Total:
169
Last 6 Year:
102
Last 6 Year/Total:
0.604
i10 Index
Total:
884
Last 6 Year:
639
Last 6 Year/Total:
0.723
Citation
Total:
161,401
Last 6 Year:
64,271
Last 6 Year/Total:
0.398
R Bagozzi
Marketing
Management
social psychology
statistics
neuroscience
H-Index Rankings
University / Institution:
# 15
Country:
# 950
Region:
# 1,012
World:
# 2,091
H-Index
Total:
139
Last 6 Year:
87
Last 6 Year/Total:
0.626
i10 Index
Total:
318
Last 6 Year:
234
Last 6 Year/Total:
0.736
Citation
Total:
211,415
Last 6 Year:
72,095
Last 6 Year/Total:
0.341
Joseph F Hair Jr
multivariate analysis
business analytics
marketing
structural equation modeling
PLS
H-Index Rankings
University / Institution:
# 2
Country:
# 1,299
Region:
# 1,388
World:
# 2,782
H-Index
Total:
130
Last 6 Year:
109
Last 6 Year/Total:
0.838
i10 Index
Total:
505
Last 6 Year:
328
Last 6 Year/Total:
0.650
Citation
Total:
407,582
Last 6 Year:
242,426
Last 6 Year/Total:
0.595
H-Index Rankings
University / Institution:
# 1
Country:
# 1,918
Region:
# 2,065
World:
# 4,088
H-Index
Total:
119
Last 6 Year:
66
Last 6 Year/Total:
0.555
i10 Index
Total:
508
Last 6 Year:
242
Last 6 Year/Total:
0.476
Citation
Total:
64,205
Last 6 Year:
19,813
Last 6 Year/Total:
0.309
Jordan Louviere
Discrete Choice Experiments & Choice Models
Best-Worst and Max-Diff Scaling
External validity
H-Index Rankings
University / Institution:
# 2
Country:
# 168
Region:
# 174
World:
# 4,629
H-Index
Total:
115
Last 6 Year:
64
Last 6 Year/Total:
0.557
i10 Index
Total:
303
Last 6 Year:
179
Last 6 Year/Total:
0.591
Citation
Total:
166,426
Last 6 Year:
47,757
Last 6 Year/Total:
0.287
Leonard Berry
Services Marketing
Service Quality
Health Services Research
Improving Cancer Care Research
H-Index Rankings
University / Institution:
# 14
Country:
# 2,485
Region:
# 2,674
World:
# 5,291
H-Index
Total:
111
Last 6 Year:
71
Last 6 Year/Total:
0.640
i10 Index
Total:
287
Last 6 Year:
171
Last 6 Year/Total:
0.596
Citation
Total:
248,317
Last 6 Year:
65,296
Last 6 Year/Total:
0.263
Roger J Calantone
New Product Development
International Marketing
Marketing Strategy
Supply Chain Management
Marketing
H-Index Rankings
University / Institution:
# 16
Country:
# 2,901
Region:
# 3,131
World:
# 6,168
H-Index
Total:
107
Last 6 Year:
57
Last 6 Year/Total:
0.533
i10 Index
Total:
251
Last 6 Year:
172
Last 6 Year/Total:
0.685
Citation
Total:
60,830
Last 6 Year:
20,226
Last 6 Year/Total:
0.333
G Tomas M Hult
international marketing
marketing strategy
customer satisfaction
supply chain management
international business
H-Index Rankings
University / Institution:
# 17
Country:
# 2,934
Region:
# 3,170
World:
# 6,255
H-Index
Total:
106
Last 6 Year:
79
Last 6 Year/Total:
0.745
i10 Index
Total:
235
Last 6 Year:
189
Last 6 Year/Total:
0.804
Citation
Total:
127,239
Last 6 Year:
71,110
Last 6 Year/Total:
0.559
H-Index Rankings
University / Institution:
# 71
Country:
# 3,018
Region:
# 3,261
World:
# 6,455
H-Index
Total:
106
Last 6 Year:
31
Last 6 Year/Total:
0.292
i10 Index
Total:
277
Last 6 Year:
83
Last 6 Year/Total:
0.300
Citation
Total:
34,624
Last 6 Year:
3,204
Last 6 Year/Total:
0.093
Dhruv Grewal
Marketing
Services Marketing
Retailing
Strategy
Consumer Behavior
H-Index Rankings
University / Institution:
# 2
Country:
# 3,034
Region:
# 3,278
World:
# 6,491
H-Index
Total:
105
Last 6 Year:
76
Last 6 Year/Total:
0.724
i10 Index
Total:
223
Last 6 Year:
183
Last 6 Year/Total:
0.821
Citation
Total:
92,039
Last 6 Year:
37,239
Last 6 Year/Total:
0.405
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PREMIUM USER features: Education Information, Work Experience, Publications, Articles, Published Books, Book Chapters, Presentations, Courses, Projects, Editorial, Refereeing and Scientific Board, Patents/Designs, Academic Awards, Artistic Activities, Certificates/Courses/Trainings, Association and Community Memberships, and many other features.
A Parasuraman
Services Marketing
Service Quality
Technology & Service
H-Index Rankings
University / Institution:
# 10
Country:
# 3,421
Region:
# 3,704
World:
# 7,322
H-Index
Total:
102
Last 6 Year:
62
Last 6 Year/Total:
0.608
i10 Index
Total:
233
Last 6 Year:
141
Last 6 Year/Total:
0.605
Citation
Total:
245,226
Last 6 Year:
73,839
Last 6 Year/Total:
0.301
V Kumar
Marketing
Marketing Research
Customer Relationship Management
H-Index Rankings
University / Institution:
# 1
Country:
# 53
Region:
# 695
World:
# 7,268
H-Index
Total:
102
Last 6 Year:
71
Last 6 Year/Total:
0.696
i10 Index
Total:
180
Last 6 Year:
144
Last 6 Year/Total:
0.800
Citation
Total:
62,225
Last 6 Year:
24,991
Last 6 Year/Total:
0.402
Peter Corcoran
consumer electronics
computer vision
biometrics
deep learning
edge computing
H-Index Rankings
University / Institution:
# 1
Country:
# 27
Region:
# 2,623
World:
# 7,745
H-Index
Total:
101
Last 6 Year:
42
Last 6 Year/Total:
0.416
i10 Index
Total:
352
Last 6 Year:
173
Last 6 Year/Total:
0.491
Citation
Total:
26,362
Last 6 Year:
7,496
Last 6 Year/Total:
0.284
S Tamer Cavusgil
İnternational business
International marketing
Export marketing
Emerging markets
Born Globals
H-Index Rankings
University / Institution:
# 3
Country:
# 3,814
Region:
# 4,135
World:
# 8,209
H-Index
Total:
99
Last 6 Year:
62
Last 6 Year/Total:
0.626
i10 Index
Total:
231
Last 6 Year:
156
Last 6 Year/Total:
0.675
Citation
Total:
59,899
Last 6 Year:
17,603
Last 6 Year/Total:
0.294
H-Index Rankings
University / Institution:
# 56
Country:
# 760
Region:
# 2,883
World:
# 8,505
H-Index
Total:
98
Last 6 Year:
69
Last 6 Year/Total:
0.704
i10 Index
Total:
249
Last 6 Year:
181
Last 6 Year/Total:
0.727
Citation
Total:
48,520
Last 6 Year:
18,713
Last 6 Year/Total:
0.386
Marko Sarstedt
Marketing
Structural Equation Modeling
Consumer Behavior
PLS
Research Methods
H-Index Rankings
University / Institution:
# 1
Country:
# 406
Region:
# 2,981
World:
# 8,781
H-Index
Total:
97
Last 6 Year:
88
Last 6 Year/Total:
0.907
i10 Index
Total:
165
Last 6 Year:
149
Last 6 Year/Total:
0.903
Citation
Total:
207,505
Last 6 Year:
169,806
Last 6 Year/Total:
0.818
H-Index Rankings
University / Institution:
# 32
Country:
# 4,089
Region:
# 4,450
World:
# 8,842
H-Index
Total:
97
Last 6 Year:
67
Last 6 Year/Total:
0.691
i10 Index
Total:
264
Last 6 Year:
244
Last 6 Year/Total:
0.924
Citation
Total:
35,502
Last 6 Year:
16,228
Last 6 Year/Total:
0.457
H-Index Rankings
University / Institution:
# 9
Country:
# 71
Region:
# 3,116
World:
# 9,183
H-Index
Total:
96
Last 6 Year:
63
Last 6 Year/Total:
0.656
i10 Index
Total:
312
Last 6 Year:
230
Last 6 Year/Total:
0.737
Citation
Total:
44,815
Last 6 Year:
17,448
Last 6 Year/Total:
0.389
H-Index Rankings
University / Institution:
# 4
Country:
# 4,454
Region:
# 4,843
World:
# 9,651
H-Index
Total:
95
Last 6 Year:
53
Last 6 Year/Total:
0.558
i10 Index
Total:
190
Last 6 Year:
140
Last 6 Year/Total:
0.737
Citation
Total:
88,077
Last 6 Year:
20,897
Last 6 Year/Total:
0.237
H-Index Rankings
University / Institution:
# 12
Country:
# 4,435
Region:
# 4,823
World:
# 9,614
H-Index
Total:
95
Last 6 Year:
56
Last 6 Year/Total:
0.589
i10 Index
Total:
191
Last 6 Year:
133
Last 6 Year/Total:
0.696
Citation
Total:
42,193
Last 6 Year:
14,129
Last 6 Year/Total:
0.335
Adamantios Diamantopoulos
International Marketing
Measurement Theory
Quantitative Methods
H-Index Rankings
University / Institution:
# 6
Country:
# 50
Region:
# 3,488
World:
# 10,312
H-Index
Total:
93
Last 6 Year:
63
Last 6 Year/Total:
0.677
i10 Index
Total:
175
Last 6 Year:
126
Last 6 Year/Total:
0.720
Citation
Total:
55,195
Last 6 Year:
21,823
Last 6 Year/Total:
0.395
Tung Lung Steven Chang
competitive strategy
marketing capability
e-business
technological capability
technology diffusion
H-Index Rankings
University / Institution:
# 1
Country:
# 4,978
Region:
# 5,420
World:
# 10,789
H-Index
Total:
92
Last 6 Year:
56
Last 6 Year/Total:
0.609
i10 Index
Total:
895
Last 6 Year:
418
Last 6 Year/Total:
0.467
Citation
Total:
62,959
Last 6 Year:
26,116
Last 6 Year/Total:
0.415
Morris B Holbrook
Consumer Behavior
Marketing
Communications
Advertising
Aesthetics
H-Index Rankings
University / Institution:
# 119
Country:
# 5,201
Region:
# 5,666
World:
# 11,315
H-Index
Total:
91
Last 6 Year:
50
Last 6 Year/Total:
0.549
i10 Index
Total:
247
Last 6 Year:
115
Last 6 Year/Total:
0.466
Citation
Total:
86,275
Last 6 Year:
24,438
Last 6 Year/Total:
0.283
H-Index Rankings
University / Institution:
# 53
Country:
# 5,126
Region:
# 5,582
World:
# 11,112
H-Index
Total:
91
Last 6 Year:
67
Last 6 Year/Total:
0.736
i10 Index
Total:
136
Last 6 Year:
118
Last 6 Year/Total:
0.868
Citation
Total:
67,815
Last 6 Year:
19,597
Last 6 Year/Total:
0.289
Vijay Mahajan
New Product Diffusion
Marketing Strategy
Marketing Research
H-Index Rankings
University / Institution:
# 49
Country:
# 5,225
Region:
# 5,692
World:
# 11,365
H-Index
Total:
91
Last 6 Year:
47
Last 6 Year/Total:
0.516
i10 Index
Total:
163
Last 6 Year:
107
Last 6 Year/Total:
0.656
Citation
Total:
41,080
Last 6 Year:
8,402
Last 6 Year/Total:
0.205
Michel Wedel
Marketing
Statistics
Psychometrics
Econometrics
Eye Tracking
H-Index Rankings
University / Institution:
# 43
Country:
# 5,641
Region:
# 6,152
World:
# 12,300
H-Index
Total:
89
Last 6 Year:
46
Last 6 Year/Total:
0.517
i10 Index
Total:
205
Last 6 Year:
118
Last 6 Year/Total:
0.576
Citation
Total:
33,673
Last 6 Year:
10,120
Last 6 Year/Total:
0.301
Jochen Wirtz
Services Marketing
Service Management
Hospitality
Marketing
Consumer Behavior
H-Index Rankings
University / Institution:
# 45
Country:
# 87
Region:
# 1,272
World:
# 12,607
H-Index
Total:
88
Last 6 Year:
59
Last 6 Year/Total:
0.670
i10 Index
Total:
163
Last 6 Year:
140
Last 6 Year/Total:
0.859
Citation
Total:
44,527
Last 6 Year:
19,960
Last 6 Year/Total:
0.448
H-Index Rankings
University / Institution:
# 1
Country:
# 60
Region:
# 4,400
World:
# 13,084
H-Index
Total:
87
Last 6 Year:
65
Last 6 Year/Total:
0.747
i10 Index
Total:
177
Last 6 Year:
118
Last 6 Year/Total:
0.667
Citation
Total:
117,059
Last 6 Year:
29,787
Last 6 Year/Total:
0.254
Sara Dolnicar
Tourism
Sustainable Tourism
Marketing
Water
Social Marketing
H-Index Rankings
University / Institution:
# 47
Country:
# 552
Region:
# 577
World:
# 13,036
H-Index
Total:
87
Last 6 Year:
71
Last 6 Year/Total:
0.816
i10 Index
Total:
257
Last 6 Year:
212
Last 6 Year/Total:
0.825
Citation
Total:
26,356
Last 6 Year:
14,969
Last 6 Year/Total:
0.568
H-Index Rankings
University / Institution:
# 1
Country:
# 5
Region:
# 4,392
World:
# 13,059
H-Index
Total:
87
Last 6 Year:
68
Last 6 Year/Total:
0.782
i10 Index
Total:
164
Last 6 Year:
155
Last 6 Year/Total:
0.945
Citation
Total:
22,782
Last 6 Year:
13,147
Last 6 Year/Total:
0.577
H-Index Rankings
University / Institution:
# 66
Country:
# 6,275
Region:
# 6,842
World:
# 13,725
H-Index
Total:
86
Last 6 Year:
58
Last 6 Year/Total:
0.674
i10 Index
Total:
207
Last 6 Year:
124
Last 6 Year/Total:
0.599
Citation
Total:
294,333
Last 6 Year:
83,030
Last 6 Year/Total:
0.282
Arch Woodside
marketing
pricing
consumer psychology
tourism
advertising
H-Index Rankings
University / Institution:
# 4
Country:
# 6,576
Region:
# 7,170
World:
# 14,449
H-Index
Total:
85
Last 6 Year:
49
Last 6 Year/Total:
0.576
i10 Index
Total:
332
Last 6 Year:
166
Last 6 Year/Total:
0.500
Citation
Total:
36,221
Last 6 Year:
12,556
Last 6 Year/Total:
0.347
H-Index Rankings
University / Institution:
# 43
Country:
# 6,780
Region:
# 7,399
World:
# 14,964
H-Index
Total:
84
Last 6 Year:
54
Last 6 Year/Total:
0.643
i10 Index
Total:
180
Last 6 Year:
115
Last 6 Year/Total:
0.639
Citation
Total:
87,727
Last 6 Year:
34,038
Last 6 Year/Total:
0.388
Nripendra P Rana
Electronic Government
Information Systems
Technology Adoption
Digital Marketing
Social Media Marketing
H-Index Rankings
University / Institution:
# 2
Country:
# 1,307
Region:
# 4,968
World:
# 14,715
H-Index
Total:
84
Last 6 Year:
82
Last 6 Year/Total:
0.976
i10 Index
Total:
234
Last 6 Year:
222
Last 6 Year/Total:
0.949
Citation
Total:
35,466
Last 6 Year:
32,430
Last 6 Year/Total:
0.914
Michel Laroche
Services marketing
advertising
online consumer behavior
internet marketing
acculturation
H-Index Rankings
University / Institution:
# 3
Country:
# 645
Region:
# 7,699
World:
# 15,590
H-Index
Total:
83
Last 6 Year:
57
Last 6 Year/Total:
0.687
i10 Index
Total:
213
Last 6 Year:
141
Last 6 Year/Total:
0.662
Citation
Total:
32,918
Last 6 Year:
13,871
Last 6 Year/Total:
0.421
H-Index Rankings
University / Institution:
# 5
Country:
# 1,446
Region:
# 5,533
World:
# 16,415
H-Index
Total:
82
Last 6 Year:
50
Last 6 Year/Total:
0.610
i10 Index
Total:
171
Last 6 Year:
101
Last 6 Year/Total:
0.591
Citation
Total:
63,479
Last 6 Year:
18,097
Last 6 Year/Total:
0.285
Pc Verhoef
digital business
omni-channel
customer experience
big data
sustainability
H-Index Rankings
University / Institution:
# 63
Country:
# 517
Region:
# 5,696
World:
# 16,910
H-Index
Total:
81
Last 6 Year:
61
Last 6 Year/Total:
0.753
i10 Index
Total:
142
Last 6 Year:
124
Last 6 Year/Total:
0.873
Citation
Total:
52,386
Last 6 Year:
29,865
Last 6 Year/Total:
0.570
Leyland Pitt
marketing
management information systems
marketing strategy
brands
H-Index Rankings
University / Institution:
# 11
Country:
# 704
Region:
# 8,438
World:
# 17,191
H-Index
Total:
81
Last 6 Year:
47
Last 6 Year/Total:
0.580
i10 Index
Total:
291
Last 6 Year:
171
Last 6 Year/Total:
0.588
Citation
Total:
33,707
Last 6 Year:
11,216
Last 6 Year/Total:
0.333
J Scott Armstrong
Forecasting
advertising
survey research
marketing
peer review
H-Index Rankings
University / Institution:
# 150
Country:
# 8,436
Region:
# 9,238
World:
# 18,871
H-Index
Total:
79
Last 6 Year:
38
Last 6 Year/Total:
0.481
i10 Index
Total:
174
Last 6 Year:
101
Last 6 Year/Total:
0.580
Citation
Total:
48,789
Last 6 Year:
12,551
Last 6 Year/Total:
0.257
Hapzi Ali
Marketing & Business Management
Research Method
MIS
Good Corporate Governance
H-Index Rankings
University / Institution:
# 1
Country:
# 6
Region:
# 1,942
World:
# 18,271
H-Index
Total:
79
Last 6 Year:
77
Last 6 Year/Total:
0.975
i10 Index
Total:
175
Last 6 Year:
171
Last 6 Year/Total:
0.977
Citation
Total:
13,228
Last 6 Year:
12,850
Last 6 Year/Total:
0.971
Naresh Malhotra
marketing
consumer behavior
statistics
psychology
research methodology
H-Index Rankings
University / Institution:
# 66
Country:
# 9,311
Region:
# 10,214
World:
# 21,033
H-Index
Total:
76
Last 6 Year:
52
Last 6 Year/Total:
0.684
i10 Index
Total:
229
Last 6 Year:
136
Last 6 Year/Total:
0.594
Citation
Total:
99,059
Last 6 Year:
35,021
Last 6 Year/Total:
0.354
H-Index Rankings
University / Institution:
# 47
Country:
# 1,873
Region:
# 7,170
World:
# 21,145
H-Index
Total:
76
Last 6 Year:
49
Last 6 Year/Total:
0.645
i10 Index
Total:
127
Last 6 Year:
97
Last 6 Year/Total:
0.764
Citation
Total:
26,443
Last 6 Year:
10,448
Last 6 Year/Total:
0.395
Daniel Funk
Sport Consumer Behavior
Sport Marketing
Sport Tourism
Sport Management
Sports Management
H-Index Rankings
University / Institution:
# 28
Country:
# 9,271
Region:
# 10,169
World:
# 20,905
H-Index
Total:
76
Last 6 Year:
58
Last 6 Year/Total:
0.763
i10 Index
Total:
132
Last 6 Year:
123
Last 6 Year/Total:
0.932
Citation
Total:
20,607
Last 6 Year:
9,642
Last 6 Year/Total:
0.468
H-Index Rankings
University / Institution:
# 1
Country:
# 141
Region:
# 2,401
World:
# 21,816
H-Index
Total:
75
Last 6 Year:
58
Last 6 Year/Total:
0.773
i10 Index
Total:
863
Last 6 Year:
568
Last 6 Year/Total:
0.658
Citation
Total:
35,296
Last 6 Year:
21,473
Last 6 Year/Total:
0.608
Carlos Flavián
AI & Robot
AR VR XR
eWOM
Social Media
Tourism Marketing
H-Index Rankings
University / Institution:
# 9
Country:
# 445
Region:
# 7,395
World:
# 21,786
H-Index
Total:
75
Last 6 Year:
61
Last 6 Year/Total:
0.813
i10 Index
Total:
148
Last 6 Year:
114
Last 6 Year/Total:
0.770
Citation
Total:
29,071
Last 6 Year:
17,318
Last 6 Year/Total:
0.596
Stephen Vargo
Marketing Theory
Marketing Strategy
Service-Dominant Logic
Value Co-creation
Service Science
H-Index Rankings
University / Institution:
# 25
Country:
# 10,008
Region:
# 10,987
World:
# 22,754
H-Index
Total:
74
Last 6 Year:
61
Last 6 Year/Total:
0.824
i10 Index
Total:
128
Last 6 Year:
111
Last 6 Year/Total:
0.867
Citation
Total:
88,093
Last 6 Year:
38,393
Last 6 Year/Total:
0.436
H-Index Rankings
University / Institution:
# 53
Country:
# 1,069
Region:
# 1,133
World:
# 22,816
H-Index
Total:
74
Last 6 Year:
57
Last 6 Year/Total:
0.770
i10 Index
Total:
193
Last 6 Year:
133
Last 6 Year/Total:
0.689
Citation
Total:
38,095
Last 6 Year:
16,398
Last 6 Year/Total:
0.430
H-Index Rankings
University / Institution:
# 6
Country:
# 10,662
Region:
# 11,714
World:
# 24,420
H-Index
Total:
73
Last 6 Year:
42
Last 6 Year/Total:
0.575
i10 Index
Total:
140
Last 6 Year:
113
Last 6 Year/Total:
0.807
Citation
Total:
19,793
Last 6 Year:
6,021
Last 6 Year/Total:
0.304
Rong Jong Wai
Servo motor drives
Control theory applications
Power electronics
Mechatronics
Energy Technique
H-Index Rankings
University / Institution:
# 4
Country:
# 99
Region:
# 2,737
World:
# 24,677
H-Index
Total:
73
Last 6 Year:
35
Last 6 Year/Total:
0.479
i10 Index
Total:
188
Last 6 Year:
91
Last 6 Year/Total:
0.484
Citation
Total:
15,612
Last 6 Year:
3,980
Last 6 Year/Total:
0.255
H-Index Rankings
University / Institution:
# 1
Country:
# 11,207
Region:
# 12,322
World:
# 25,755
H-Index
Total:
72
Last 6 Year:
37
Last 6 Year/Total:
0.514
i10 Index
Total:
156
Last 6 Year:
98
Last 6 Year/Total:
0.628
Citation
Total:
49,799
Last 6 Year:
15,793
Last 6 Year/Total:
0.317
AD Scientific Index - World Scientists Rankings - 2024 H INDEX i10 INDEX CITATION
University / Institution Country Region World Name Country University / Institution Subject Total Last 6 year Last 6 year/total Total Last 6 year Last 6 year/total Total Last 6 year Last 6 year/total
1 20 22 995
Australia University of Sydney University of Sydney Business & Management / Marketing

public health | physical activity | program evaluation methods | mass media campaigns | implementation & scale-up |

169 102 0.604 884 639 0.723 161,401 64,271 0.398
15 950 1,012 2,091
United States University of Michigan University of Michigan Business & Management / Marketing

Marketing | Management | social psychology | statistics | neuroscience |

139 87 0.626 318 234 0.736 211,415 72,095 0.341
2 1,299 1,388 2,782
United States University of South Alabama University of South Alabama Business & Management / Marketing

multivariate analysis | business analytics | marketing | structural equation modeling | PLS |

130 109 0.838 505 328 0.650 407,582 242,426 0.595
1 1,918 2,065 4,088
United States Central Michigan University Central Michigan University Business & Management / Marketing

marketing | forecasting | economics |

119 66 0.555 508 242 0.476 64,205 19,813 0.309
2 168 174 4,629
Australia University of South Australia University of South Australia Business & Management / Marketing

Discrete Choice Experiments & Choice Models | Best-Worst and Max-Diff Scaling | External validity |

115 64 0.557 303 179 0.591 166,426 47,757 0.287
14 2,485 2,674 5,291
United States Texas A&M University Texas A&M University Business & Management / Marketing

Services Marketing | Service Quality | Health Services Research | Improving Cancer Care Research |

111 71 0.640 287 171 0.596 248,317 65,296 0.263
16 2,901 3,131 6,168
United States Michigan State University Michigan State University Business & Management / Marketing

New Product Development | International Marketing | Marketing Strategy | Supply Chain Management | Marketing |

107 57 0.533 251 172 0.685 60,830 20,226 0.333
17 2,934 3,170 6,255
United States Michigan State University Michigan State University Business & Management / Marketing

international marketing | marketing strategy | customer satisfaction | supply chain management | international business |

106 79 0.745 235 189 0.804 127,239 71,110 0.559
71 3,018 3,261 6,455
United States Massachusetts Institute of Technology Massachusetts Institute of Technology Business & Management / Marketing

market impact | physics | particle physics | information | incentives |

106 31 0.292 277 83 0.300 34,624 3,204 0.093
2 3,034 3,278 6,491
United States Babson College Babson College Business & Management / Marketing

Marketing | Services Marketing | Retailing | Strategy | Consumer Behavior |

105 76 0.724 223 183 0.821 92,039 37,239 0.405
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10 3,421 3,704 7,322
United States University of Miami University of Miami Business & Management / Marketing

Services Marketing | Service Quality | Technology & Service |

102 62 0.608 233 141 0.605 245,226 73,839 0.301
1 53 695 7,268
India Indian School of Business Hyderabad Indian School of Business Hyderabad Business & Management / Marketing

Marketing | Marketing Research | Customer Relationship Management |

102 71 0.696 180 144 0.800 62,225 24,991 0.402
1 27 2,623 7,745
Ireland National University of Ireland NUI Galway National University of Ireland NUI Galway Business & Management / Marketing

consumer electronics | computer vision | biometrics | deep learning | edge computing |

101 42 0.416 352 173 0.491 26,362 7,496 0.284
3 3,814 4,135 8,209
United States Georgia State University Georgia State University Business & Management / Marketing

İnternational business | International marketing | Export marketing | Emerging markets | Born Globals |

99 62 0.626 231 156 0.675 59,899 17,603 0.294
56 760 2,883 8,505
United Kingdom King's College London King's College London Business & Management / Marketing

Services Marketing and Management |

98 69 0.704 249 181 0.727 48,520 18,713 0.386
1 406 2,981 8,781
Germany Otto Von Guericke Universität Magdeburg Otto Von Guericke Universität Magdeburg Business & Management / Marketing

Marketing | Structural Equation Modeling | Consumer Behavior | PLS | Research Methods |

97 88 0.907 165 149 0.903 207,505 169,806 0.818
32 4,089 4,450 8,842
United States Pennsylvania State University Pennsylvania State University Business & Management / Marketing

services marketing | consumer behavior |

97 67 0.691 264 244 0.924 35,502 16,228 0.457
9 71 3,116 9,183
Denmark Aarhus University Aarhus University Business & Management / Marketing

consumer behaviour | marketing | food science |

96 63 0.656 312 230 0.737 44,815 17,448 0.389
4 4,454 4,843 9,651
United States Texas Tech University Texas Tech University Business & Management / Marketing

Marketing | Competition | Strategy | Macromarketing | Ethics |

95 53 0.558 190 140 0.737 88,077 20,897 0.237
12 4,435 4,823 9,614
United States Florida State University Florida State University Business & Management / Marketing

Marketing |

95 56 0.589 191 133 0.696 42,193 14,129 0.335
6 50 3,488 10,312
Austria Universität Wien Universität Wien Business & Management / Marketing

International Marketing | Measurement Theory | Quantitative Methods |

93 63 0.677 175 126 0.720 55,195 21,823 0.395
1 4,978 5,420 10,789
United States Long Island University Long Island University Business & Management / Marketing

competitive strategy | marketing capability | e-business | technological capability | technology diffusion |

92 56 0.609 895 418 0.467 62,959 26,116 0.415
119 5,201 5,666 11,315
United States Columbia University New York Columbia University New York Business & Management / Marketing

Consumer Behavior | Marketing | Communications | Advertising | Aesthetics |

91 50 0.549 247 115 0.466 86,275 24,438 0.283
53 5,126 5,582 11,112
United States University of North Carolina Chapel Hill University of North Carolina Chapel Hill Business & Management / Marketing

Branding | Global Marketing | Marketing Strategy | Leadership |

91 67 0.736 136 118 0.868 67,815 19,597 0.289
49 5,225 5,692 11,365
United States University of Texas Austin University of Texas Austin Business & Management / Marketing

New Product Diffusion | Marketing Strategy | Marketing Research |

91 47 0.516 163 107 0.656 41,080 8,402 0.205
43 5,641 6,152 12,300
United States University of Maryland University of Maryland Business & Management / Marketing

Marketing | Statistics | Psychometrics | Econometrics | Eye Tracking |

89 46 0.517 205 118 0.576 33,673 10,120 0.301
45 87 1,272 12,607
Singapore National University of Singapore National University of Singapore Business & Management / Marketing

Services Marketing | Service Management | Hospitality | Marketing | Consumer Behavior |

88 59 0.670 163 140 0.859 44,527 19,960 0.448
1 60 4,400 13,084
Finland Hanken School of Economics Hanken School of Economics Business & Management / Marketing

Marketing |

87 65 0.747 177 118 0.667 117,059 29,787 0.254
47 552 577 13,036
Australia University of Queensland University of Queensland Business & Management / Marketing

Tourism | Sustainable Tourism | Marketing | Water | Social Marketing |

87 71 0.816 257 212 0.825 26,356 14,969 0.568
1 5 4,392 13,059
Turkish Republic of Northern Cyprus Eastern Mediterranean University Eastern Mediterranean University Business & Management / Marketing

Hospitality | Tourism | Internal marketing | services marketing | strategic management |

87 68 0.782 164 155 0.945 22,782 13,147 0.577
66 6,275 6,842 13,725
United States University of North Carolina Chapel Hill University of North Carolina Chapel Hill Business & Management / Marketing

marketing | services marketing | service management |

86 58 0.674 207 124 0.599 294,333 83,030 0.282
4 6,576 7,170 14,449
United States Boston College Boston College Business & Management / Marketing

marketing | pricing | consumer psychology | tourism | advertising |

85 49 0.576 332 166 0.500 36,221 12,556 0.347
43 6,780 7,399 14,964
United States University of Arizona University of Arizona Business & Management / Marketing

Marketing | innovation | supply chains | services |

84 54 0.643 180 115 0.639 87,727 34,038 0.388
2 1,307 4,968 14,715
United Kingdom University of Bradford University of Bradford Business & Management / Marketing

Electronic Government | Information Systems | Technology Adoption | Digital Marketing | Social Media Marketing |

84 82 0.976 234 222 0.949 35,466 32,430 0.914
3 645 7,699 15,590
Canada Concordia University Montréal Concordia University Montréal Business & Management / Marketing

Services marketing | advertising | online consumer behavior | internet marketing | acculturation |

83 57 0.687 213 141 0.662 32,918 13,871 0.421
5 1,446 5,533 16,415
United Kingdom Cranfield University Cranfield University Business & Management / Marketing

Supply Chain Management |

82 50 0.610 171 101 0.591 63,479 18,097 0.285
63 517 5,696 16,910
Netherlands University of Groningen University of Groningen Business & Management / Marketing

digital business | omni-channel | customer experience | big data | sustainability |

81 61 0.753 142 124 0.873 52,386 29,865 0.570
11 704 8,438 17,191
Canada Simon Fraser University Simon Fraser University Business & Management / Marketing

marketing | management information systems | marketing strategy | brands |

81 47 0.580 291 171 0.588 33,707 11,216 0.333
150 8,436 9,238 18,871
United States University of Pennsylvania University of Pennsylvania Business & Management / Marketing

Forecasting | advertising | survey research | marketing | peer review |

79 38 0.481 174 101 0.580 48,789 12,551 0.257
1 6 1,942 18,271
Indonesia Universitas Bhayangkara Jakarta Raya Universitas Bhayangkara Jakarta Raya Business & Management / Marketing

Marketing & Business Management | Research Method | MIS | Good Corporate Governance |

79 77 0.975 175 171 0.977 13,228 12,850 0.971
66 9,311 10,214 21,033
United States Georgia Institute of Technology Georgia Institute of Technology Business & Management / Marketing

marketing | consumer behavior | statistics | psychology | research methodology |

76 52 0.684 229 136 0.594 99,059 35,021 0.354
47 1,873 7,170 21,145
United Kingdom University of Birmingham University of Birmingham Business & Management / Marketing

Services Marketing |

76 49 0.645 127 97 0.764 26,443 10,448 0.395
28 9,271 10,169 20,905
United States Temple University Temple University Business & Management / Marketing

Sport Consumer Behavior | Sport Marketing | Sport Tourism | Sport Management | Sports Management |

76 58 0.763 132 123 0.932 20,607 9,642 0.468
1 141 2,401 21,816
India Indian Institute of Management IIM Jammu Indian Institute of Management IIM Jammu Business & Management / Marketing

Nucleon decay | Neutrino physics | Detectors |

75 58 0.773 863 568 0.658 35,296 21,473 0.608
9 445 7,395 21,786
Spain Universidad de Zaragoza Universidad de Zaragoza Business & Management / Marketing

AI & Robot | AR VR XR | eWOM | Social Media | Tourism Marketing |

75 61 0.813 148 114 0.770 29,071 17,318 0.596
25 10,008 10,987 22,754
United States University of Hawaii System University of Hawaii System Business & Management / Marketing

Marketing Theory | Marketing Strategy | Service-Dominant Logic | Value Co-creation | Service Science |

74 61 0.824 128 111 0.867 88,093 38,393 0.436
53 1,069 1,133 22,816
Australia University of Western Australia University of Western Australia Business & Management / Marketing

consumer decision-making | perceived value | personal values |

74 57 0.770 193 133 0.689 38,095 16,398 0.430
6 10,662 11,714 24,420
United States University of Chicago Booth School of Business University of Chicago Booth School of Business Business & Management / Marketing

Marketing |

73 42 0.575 140 113 0.807 19,793 6,021 0.304
4 99 2,737 24,677
Taiwan National Taiwan University of Science & Technology National Taiwan University of Science & Technology Business & Management / Marketing

Servo motor drives | Control theory applications | Power electronics | Mechatronics | Energy Technique |

73 35 0.479 188 91 0.484 15,612 3,980 0.255
1 11,207 12,322 25,755
United States Saint Joseph's University Saint Joseph's University Business & Management / Marketing

Marketing | Consumer Behavior | Social Media |

72 37 0.514 156 98 0.628 49,799 15,793 0.317