University, Subject, Country, Region, World

World Scientist and University Business & Management / Marketing Rankings 2023

AD Scientific Index analyzes academic studies from 126 countries, 2351 universities/institutions, and 5.890 scientists by using numerous criteria to present results to be used for the evaluation of productivity and efficiency by individuals and institutions. In addition to sorting by the “total H-index” you can find here, you can examine several rankings and analyses by the "last 6 years H-index", "total i10 index", "last 6 years' i10 index", "total number of citations", and “last 6 years’ citations”. Please read the methodology section for “Limitations and Possible Reasons Why a Scientist Is Not on This List”. Click for individual or institutional registration.

AD Scientific Index - World Scientist Rankings - 2023 H INDEX i10 INDEX CITATION
University / Institution Country Region World Name Country University / Institution Subject Total Last 6 year Last 6 year/total Total Last 6 year Last 6 year/total Total Last 6 year Last 6 year/total
2 21 23 991
Australia University of Sydney University of Sydney Business & Management / Marketing

public health | physical activity | program evaluation | mass media campaigns | implementation science |

160 102 0.638 841 629 0.748 149131 64133 0.430
15 838 896 1802
United States University of Michigan University of Michigan Business & Management / Marketing

Marketing | Management | social psychology | statistics | neuroscience |

137 88 0.642 309 230 0.744 195139 70592 0.362
1 1953 2096 3965
United States Central Michigan University Central Michigan University Business & Management / Marketing

marketing | forecasting | economics |

114 69 0.605 494 248 0.502 59770 22008 0.368
1 348 1359 4008
United Kingdom Swansea University Swansea University Business & Management / Marketing

Information Systems | Technology Adoption | Electronic Government | Digital Marketing | Social Media Marketing |

114 101 0.886 440 375 0.852 50074 42288 0.845
2 151 157 4213
Australia University of South Australia University of South Australia Business & Management / Marketing

Discrete Choice Experiments & Choice Models | Best-Worst and Max-Diff Scaling | External validity |

112 66 0.589 297 183 0.616 154919 47824 0.309
2 2320 2494 4714
United States University of South Alabama University of South Alabama Business & Management / Marketing

multivariate analysis | business analytics | marketing | structural equation modeling | PLS |

109 93 0.853 464 290 0.625 342914 204317 0.596
14 2399 2579 4883
United States Texas A&M University Texas A&M University Business & Management / Marketing

Services Marketing | Service Quality | Health Services Research | Improving Cancer Care Research |

108 71 0.657 272 170 0.625 232630 66756 0.287
15 2882 3112 5903
United States Michigan State University Michigan State University Business & Management / Marketing

New Product Development | International Marketing | Marketing Strategy | Supply Chain Management | Marketing |

103 59 0.573 247 173 0.700 56484 20328 0.360
2 3073 3327 6304
United States Babson College Babson College Business & Management / Marketing

Marketing | Pricing | Retailing | Strategy | Consumer Behavior |

101 73 0.723 222 183 0.824 83383 35243 0.423
75 3194 3457 6545
United States Massachusetts Institute of Technology Massachusetts Institute of Technology Business & Management / Marketing

market impact | physics | particle physics | information | incentives |

101 31 0.307 276 89 0.322 32887 3470 0.106

The most comprehensive analysis and comparisons about your institution

1 46 534 6612
India Indian School of Business Hyderabad Indian School of Business Hyderabad Business & Management / Marketing

Marketing | Marketing Research | Customer Relationship Management |

100 71 0.710 181 146 0.807 56804 24479 0.431
1 28 2456 7344
Ireland National University of Ireland NUI Galway National University of Ireland NUI Galway Business & Management / Marketing

consumer electronics | computer vision | biometrics | deep learning | edge computing |

98 42 0.429 334 176 0.527 24960 7419 0.297
11 3574 3880 7346
United States University of Miami University of Miami Business & Management / Marketing

Services Marketing | Service Quality | Technology & Service |

97 59 0.608 223 145 0.650 217252 71769 0.330
21 3579 3885 7353
United States Michigan State University Michigan State University Business & Management / Marketing

international marketing | marketing strategy | customer satisfaction | supply chain management | international business |

97 73 0.753 207 176 0.850 105903 60018 0.567
3 3711 4032 7672
United States Georgia State University Georgia State University Business & Management / Marketing

İnternational business | International marketing | Export marketing | Emerging markets | Born Globals |

96 61 0.635 224 151 0.674 56236 17841 0.317
4 4170 4525 8646
United States Texas Tech University Texas Tech University Business & Management / Marketing

Marketing | Competition | Strategy | Macromarketing | Ethics |

93 53 0.570 190 133 0.700 83496 21379 0.256
58 793 2920 8722
United Kingdom King's College London King's College London Business & Management / Marketing

Services Marketing and Management |

93 65 0.699 232 174 0.750 43868 17551 0.400
12 4227 4587 8765
United States Florida State University Florida State University Business & Management / Marketing

Marketing |

93 56 0.602 190 132 0.695 39037 14279 0.366
9 67 3056 9122
Denmark Aarhus University Aarhus University Business & Management / Marketing

consumer behaviour | marketing | food science |

92 63 0.685 302 226 0.748 41227 17350 0.421
43 4766 5180 9880
United States University of Texas Austin University of Texas Austin Business & Management / Marketing

New Product Diffusion | Marketing Strategy | Marketing Research |

90 45 0.500 163 109 0.669 38541 8674 0.225
110 4883 5303 10151
United States Columbia University New York Columbia University New York Business & Management / Marketing

Consumer Behavior | Marketing | Communications | Advertising | Aesthetics |

89 50 0.562 242 119 0.492 80527 25056 0.311
6 48 3419 10200
Austria Universität Wien Universität Wien Business & Management / Marketing

International Marketing | Measurement Theory | Quantitative Methods |

89 61 0.685 170 127 0.747 50107 20912 0.417
37 4977 5412 10369
United States Pennsylvania State University Pennsylvania State University Business & Management / Marketing

services marketing | consumer behavior |

89 65 0.730 253 235 0.929 31981 15453 0.483
1 5083 5528 10603
United States Long Island University Long Island University Business & Management / Marketing

competitive strategy | marketing capability | e-business | technological capability | technology diffusion |

88 56 0.636 880 439 0.499 58056 26155 0.451
55 5273 5735 11007
United States University of North Carolina Chapel Hill University of North Carolina Chapel Hill Business & Management / Marketing

Marketing | Branding | Global Marketing | Marketing Strategy |

87 66 0.759 134 117 0.873 63734 19877 0.312
40 5373 5847 11225
United States University of Maryland University of Maryland Business & Management / Marketing

Marketing | Statistics | Psychometrics | Econometrics | Eye Tracking |

87 47 0.540 190 118 0.621 31335 9880 0.315
1 50 3808 11458
Finland Hanken School of Economics Hanken School of Economics Business & Management / Marketing

Marketing |

86 63 0.733 169 124 0.734 106097 31038 0.293
61 5701 6210 11945
United States University of North Carolina Chapel Hill University of North Carolina Chapel Hill Business & Management / Marketing

marketing | services marketing | service management |

85 58 0.682 192 126 0.656 274669 84134 0.306
3 543 3976 11948
Germany Otto Von Guericke Universität Magdeburg Otto Von Guericke Universität Magdeburg Business & Management / Marketing

Marketing | Structural Equation Modeling | Consumer Behavior | PLS | Research Methods |

85 80 0.941 150 140 0.933 153269 129245 0.843
4 6310 6879 13222
United States Boston College Boston College Business & Management / Marketing

marketing | pricing | industrial | tourism | advertising |

83 48 0.578 320 159 0.497 33166 12089 0.364
43 6489 7076 13642
United States University of Arizona University of Arizona Business & Management / Marketing

Marketing | innovation | supply chains | services |

82 56 0.683 176 113 0.642 81026 34739 0.429
56 607 641 14103
Australia University of Queensland University of Queensland Business & Management / Marketing

Tourism | Sustainable Tourism | Marketing | Water | Social Marketing |

82 68 0.829 241 204 0.846 23146 13819 0.597
4 1339 4957 14913
United Kingdom Cranfield University Cranfield University Business & Management / Marketing

Supply Chain Management |

80 50 0.625 168 97 0.577 58417 18097 0.310
55 457 4965 14944
Netherlands University of Groningen University of Groningen Business & Management / Marketing

digital business | omni-channel | customer experience | big data | sustainability |

80 60 0.750 135 120 0.889 45198 26969 0.597
52 104 1395 15647
Singapore National University of Singapore National University of Singapore Business & Management / Marketing

Services Marketing | Service Management | Hospitality | Marketing | Consumer Behavior |

79 55 0.696 145 125 0.862 39298 16343 0.416
3 671 8142 15766
Canada Concordia University Montréal Concordia University Montréal Business & Management / Marketing

Services marketing | advertising | online consumer behavior | internet marketing | acculturation |

79 58 0.734 207 141 0.681 29986 13827 0.461
134 7688 8379 16288
United States University of Pennsylvania University of Pennsylvania Business & Management / Marketing

Forecasting | advertising | survey research | marketing | peer review |

78 37 0.474 171 104 0.608 45920 12755 0.278
12 699 8439 16401
Canada Simon Fraser University Simon Fraser University Business & Management / Marketing

marketing | management information systems | marketing strategy | brands |

78 44 0.564 279 164 0.588 31045 10906 0.351
1 4 5860 17638
Turkish Republic of Northern Cyprus Eastern Mediterranean University Eastern Mediterranean University Business & Management / Marketing

Hospitality | Tourism | Internal marketing | services marketing | strategic management |

77 64 0.831 152 147 0.967 19498 11788 0.605
61 8596 9394 18469
United States Georgia Institute of Technology Georgia Institute of Technology Business & Management / Marketing

marketing | consumer behavior | statistics | psychology | research methodology |

75 54 0.720 216 137 0.634 90971 35405 0.389

 New. 2023 Country Top Lists: Top 10000, 5000, 3000, 2000, 1000. Only in AD Scientific Index

43 1698 6265 18764
United Kingdom University of Birmingham University of Birmingham Business & Management / Marketing

Services Marketing |

75 49 0.653 121 92 0.760 25206 10340 0.410
5 1779 6582 19655
United Kingdom University of Bradford University of Bradford Business & Management / Marketing

Electronic Government | Information Systems | Technology Adoption | Digital Marketing | Social Media Marketing |

74 71 0.959 189 182 0.963 24957 23378 0.937
1 9381 10287 20353
United States California State University San Marcos California State University San Marcos Business & Management / Marketing

Environmental psychology | social marketing | social influence | quantitative methods |

73 62 0.849 121 110 0.909 37365 18057 0.483
26 9768 10722 21245
United States University of Hawaii System University of Hawaii System Business & Management / Marketing

Marketing Theory | Marketing Strategy | Service-Dominant Logic | Value Co-creation | Service Science |

72 60 0.833 123 107 0.870 80568 38680 0.480
6 10054 11036 21891
United States University of Chicago Booth School of Business University of Chicago Booth School of Business Business & Management / Marketing

Marketing |

72 42 0.583 132 108 0.818 19197 6116 0.319
31 10523 11544 22976
United States Temple University Temple University Business & Management / Marketing

Sport Consumer Behavior | Sport Marketing | Sport Tourism | Sport Management | Sports Management |

71 58 0.817 120 115 0.958 18408 8995 0.489
1 10672 11710 23344
United States Saint Joseph's University Saint Joseph's University Business & Management / Marketing

Marketing | Consumer Behavior | Social Media |

70 38 0.543 149 93 0.624 45082 15614 0.346
52 1103 1178 23392
Australia University of Western Australia University of Western Australia Business & Management / Marketing

consumer decision-making | perceived value | personal values |

70 54 0.771 185 131 0.708 34169 15522 0.454
1 140 2222 23431
India Indian Institute of Management IIM Jammu Indian Institute of Management IIM Jammu Business & Management / Marketing

Nucleon decay | Neutrino physics | Detectors |

70 55 0.786 784 548 0.699 30143 18967 0.629
88 11606 12768 25613
United States Arizona State University Arizona State University Business & Management / Marketing

marketing | service marketing | service encounters | technology and service |

68 46 0.676 101 82 0.812 98739 29326 0.297
75 11619 12782 25637
United States University of Virginia University of Virginia Business & Management / Marketing

Marketing | Survey Research |

68 45 0.662 107 84 0.785 47016 16902 0.359
36 11733 12908 25861
United States Temple University Temple University Business & Management / Marketing

sourcing strategy | supply chain management | international marketing | technology management |

68 42 0.618 131 87 0.664 24103 6784 0.281
5 11860 13044 26115
United States University of Arkansas Fayetteville University of Arkansas Fayetteville Business & Management / Marketing

consumer health | food labeling | survey measurement | marketing and public policy | transformative consumer research |

68 43 0.632 130 100 0.769 19711 6763 0.343
4 95 2578 26741
Taiwan National Taiwan University of Science & Technology National Taiwan University of Science & Technology Business & Management / Marketing

Servo motor drives | Control theory applications | Power electronics | Mechatronics | Energy Technique |

68 37 0.544 181 88 0.486 14809 4198 0.283
1 5 2595 26875
Indonesia Universitas Bhayangkara Jakarta Raya Universitas Bhayangkara Jakarta Raya Business & Management / Marketing

Marketing & Business Management | Research Method | MIS | Good Corporate Governance |

68 68 1.000 153 153 1.000 9911 9765 0.985

January 1, 2022 Total 716.979 scientist, 212 country, 14.130 university... January 6, 2023 Total 1.264.669 scientist, 216 country, 19.528 university

7 12164 13396 26913
United States Auburn University Auburn University Business & Management / Marketing

marketing ethics | social responsibility |

67 42 0.627 160 105 0.656 42960 13150 0.306
130 12296 13539 27174
United States Pennsylvania State University Pennsylvania State University Business & Management / Marketing

marketing models | b2b marketing | decision support systems |

67 37 0.552 141 76 0.539 22360 5443 0.243
24 12370 13622 27378
United States Georgia State University Georgia State University Business & Management / Marketing

Sales management | Business-to-business marketing | Sales | CRM | Relationships |

67 40 0.597 148 101 0.682 19277 6432 0.334
21 289 9678 28549
Belgium University of Antwerp University of Antwerp Business & Management / Marketing

marketing |

66 46 0.697 180 128 0.711 19848 9049 0.456
63 272 2897 29439
South Korea Seoul National University Seoul National University Business & Management / Marketing

marketing | customer satisfaction | service |

65 42 0.646 137 87 0.635 70615 27780 0.393
141 13189 14545 29480
United States New York University New York University Business & Management / Marketing

Advertising/Marketing/PR Strategies | Consumer Psychology/Behavior | Market Research | Trademarks |

65 33 0.508 122 56 0.459 37113 8701 0.234
1 611 10074 29641
France Kedge Business School Kedge Business School Business & Management / Marketing

Consumer Culture Theory |

65 42 0.646 178 106 0.596 24134 8346 0.346
146 13727 15158 30893
United States University of Texas Austin University of Texas Austin Business & Management / Marketing

Consumer Behavior | Marketing | Consumer Decision Making | Humor in Advertising |

64 41 0.641 104 70 0.673 34730 12345 0.355
13 14248 15756 32281
United States Drexel University Drexel University Business & Management / Marketing

Customer Satisfaction and Loyalty | Selling and Sales Management | Multivariate Data Analysis |

63 46 0.730 179 111 0.620 200644 91926 0.458
30 14275 15787 32333
United States Georgia State University Georgia State University Business & Management / Marketing

Marketing |

63 47 0.746 119 96 0.807 39134 17463 0.446
2 170 11089 32446
Norway BI Norwegian Business School BI Norwegian Business School Business & Management / Marketing

Marketing | Service | CX | Customer Experience | Service Innovation |

63 47 0.746 126 95 0.754 25158 12476 0.496
155 1579 1693 32555
Australia University of Sydney University of Sydney Business & Management / Marketing

Consumer behaviour | perceived risk | confusion | ethics |

63 43 0.683 131 89 0.679 21495 7238 0.337
3 308 11223 32817
Denmark Copenhagen Business School Copenhagen Business School Business & Management / Marketing

Relationship marketing | CSR | Corporate social responsibility | Genealogy |

63 45 0.714 147 123 0.837 17620 8320 0.472
7 1531 16041 32884
Canada HEC Montréal École de Gestion HEC Montréal École de Gestion Business & Management / Marketing

marketing research | communication | retailing | store atmospherics |

63 44 0.698 129 84 0.651 17090 6167 0.361
143 1536 16090 33015
Canada McGill University McGill University Business & Management / Marketing

Consumer Behaviour | Healthcare Collaboration | International Collaboration | IT in Healthcare | Technology & Innovation |

63 38 0.603 147 109 0.741 16229 5433 0.335
338 14843 16418 33845
United States University of Michigan University of Michigan Business & Management / Marketing

Customer Satisfaction | Marketing | Customer Experience Management |

62 39 0.629 92 66 0.717 180888 79387 0.439
16 14876 16452 33900
United States University of Alabama University of Alabama Business & Management / Marketing

Services marketing | Service research | Consumer behavior | Retailing | Employee-customer interface |

62 46 0.742 100 72 0.720 35661 12948 0.363
307 14885 16461 33913
United States Massachusetts Institute of Technology Massachusetts Institute of Technology Business & Management / Marketing

Marketing | Management | Product Development |

62 36 0.581 115 73 0.635 32775 6115 0.187
70 1029 11633 33922
Netherlands Maastricht University Maastricht University Business & Management / Marketing

Services Marketing and Management | Digital Marketing and Social Media | Supply Chain Management | Innovation and New Technologies |

62 47 0.758 122 85 0.697 31244 14450 0.462
48 14935 16514 33995
United States Rice University Rice University Business & Management / Marketing

Marketing Analytics | Business Analytics | Marketing Research | Market Segmentation |

62 35 0.565 107 74 0.692 25302 6490 0.257
42 14975 16558 34083
United States University of Oregon University of Oregon Business & Management / Marketing

marketing | sports | values | psychology | attitudes |

62 38 0.613 123 74 0.602 22167 6059 0.273
3 3109 11886 34680
United Kingdom Middlesex University Middlesex University Business & Management / Marketing

Corporate Identity | Branding | Marketing |

62 52 0.839 151 120 0.795 15360 8224 0.535
57 15521 17168 35582
United States Indiana University Bloomington Indiana University Bloomington Business & Management / Marketing

Marketing | consumer behavior | research methods | advertising | leadership |

61 47 0.770 75 67 0.893 158188 72854 0.461
122 1742 1880 35667
Australia University of New South Wales University of New South Wales Business & Management / Marketing

Marketing | CRM | Relationship Marketing | Co-creation |

61 43 0.705 103 67 0.650 32517 11771 0.362
44 138 1882 35703
New Zealand University of Auckland University of Auckland Business & Management / Marketing

Branding and Relationships | Service Management and Engagement | Theorizing in Marketing |

61 45 0.738 125 88 0.704 28143 15414 0.548
128 15594 17246 35717
United States Texas A&M University Texas A&M University Business & Management / Marketing

Marketing | Marketing Strategy | Innovation | Sustainability | International Marketing |

61 40 0.656 98 69 0.704 27275 6790 0.249
129 15599 17251 35725
United States Texas A&M University Texas A&M University Business & Management / Marketing

marketing | strategy | retailing | innovation | artificial intelligence |

61 42 0.689 116 84 0.724 26638 10569 0.397
40 15606 17259 35743
United States Dartmouth College Dartmouth College Business & Management / Marketing

Marketing | Statistical Modeling | Database Marketing | Multichannel Marketing |

61 44 0.721 98 72 0.735 25784 9625 0.373
168 3209 12317 35844
United Kingdom King's College London King's College London Business & Management / Marketing

digital innovation | digital marketing | predictive analytics | tourism marketing | marketing analytics |

61 45 0.738 135 100 0.741 21442 9357 0.436
72 3214 12331 35881
United Kingdom University of Leeds University of Leeds Business & Management / Marketing

Marketing & International Management |

61 46 0.754 98 76 0.776 20616 7910 0.384
17 187 12341 35911
Finland Jyväskylä University Jyväskylä University Business & Management / Marketing

Technology Management | Information Systems | Marketing |

61 48 0.787 133 115 0.865 19818 11175 0.564
199 1676 17391 36020
Canada University of British Columbia University of British Columbia Business & Management / Marketing

Consumer Behavior | Creativity | Social Influence | Innovation |

61 49 0.803 97 90 0.928 18136 9151 0.505
35 1769 1908 36162
Australia Deakin University Deakin University Business & Management / Marketing

Marketing | Environmental Marketing | Social Marketing | Marketing Education | International Marketing |

61 41 0.672 173 110 0.636 16772 7036 0.420
9 198 12852 37436
Finland Aalto University Aalto University Business & Management / Marketing

consumer culture | cultural marketing strategy | services | economic development |

60 50 0.833 112 73 0.652 37303 12835 0.344
1 14 13298 38732
Cyprus University of Nicosia University of Nicosia Business & Management / Marketing

Strategic Management | Marketing | Entrepreneurship | International Business |

60 50 0.833 206 184 0.893 12774 9625 0.753

Institutional Subscription (Discount and Free Institutional Academic Performance Report)

35 1179 13527 39332
Netherlands University of Twente University of Twente Business & Management / Marketing

Design | Marketing | Management | Structural Equation Modeling | PLS |

59 52 0.881 108 99 0.917 66929 51557 0.770
222 1851 18868 39407
Canada University of British Columbia University of British Columbia Business & Management / Marketing

Decision making | Consumer Behavior | Social psychology |

59 40 0.678 79 68 0.861 32417 8894 0.274
15 3506 13568 39483
United Kingdom Brunel University Brunel University Business & Management / Marketing

corporate brands | corporate identity | corporate marketing | corporate heritage brands. corporate heritage identity. corporate her |

59 42 0.712 123 90 0.732 25010 8954 0.358
8 16 13639 39677
Cyprus University of Cyprus University of Cyprus Business & Management / Marketing

International Marketing | Strategic Marketing | Relationship Marketing | Socially responsible Marketing | Marketing in Emerging Econ |

59 43 0.729 96 79 0.823 18992 7984 0.420
272 17187 19063 39802
United States Duke University Duke University Business & Management / Marketing

conjoint analysis | consumer behavior | choice behavior |

59 30 0.508 113 70 0.619 17195 4747 0.276
1 890 13814 40182
France ICN School of Management of Nancy ICN School of Management of Nancy Business & Management / Marketing

Marketing | Commmunications | Branding | Globalisation | Marketing Theory |

59 43 0.729 160 104 0.650 14570 6196 0.425
14 295 4263 40620
Israel University of Haifa University of Haifa Business & Management / Marketing

marketing |

59 36 0.610 116 88 0.759 12830 4711 0.367
3 32 639 41188
Chile Universidad Autónoma de Chile Universidad Autónoma de Chile Business & Management / Marketing

Marketing |

59 37 0.627 190 137 0.721 10731 4959 0.462
2 17816 19768 41442
United States Loyola Marymount University Loyola Marymount University Business & Management / Marketing

marketing | management | psychology | marketing research | advertising |

58 33 0.569 145 76 0.524 31681 8752 0.276
45 2060 2223 41463
Australia University of Wollongong University of Wollongong Business & Management / Marketing

marketing |

58 34 0.586 129 65 0.504 28685 8604 0.300