The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 211 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 5 years. As of Sep 02, 2025, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (1.122.044) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
Rankings
public health | physical activity | program evaluation methods | mass media campaigns | implementation & scale-u
H-Index Metrics
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H-Index181
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i10 Index946
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Citation Counts184,534
Rankings
multivariate analysis | business analytics | marketing | structural equation modeling | PL
H-Index Metrics
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H-Index142
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i10 Index599
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Citation Counts527,331
Rankings
Marketing | Management | social psychology | statistics | neuroscienc
H-Index Metrics
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H-Index142
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i10 Index340
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Citation Counts235,248
Rankings
Rankings
Services Marketing | Service Quality | Health Services Research | Improving Cancer Care Researc
H-Index Metrics
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H-Index116
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i10 Index296
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Citation Counts266,088
Rankings
Discrete Choice Experiments & Choice Models | Best-Worst and Max-Diff Scaling | External validit
H-Index Metrics
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H-Index116
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i10 Index313
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Citation Counts185,882
Rankings
Marketing | Marketing Strategy | Retailing | Strategy | Consumer Behavio
H-Index Metrics
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H-Index112
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i10 Index251
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Citation Counts106,977
Rankings
international marketing | marketing strategy | customer satisfaction | supply chain management | international busines
H-Index Metrics
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H-Index112
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i10 Index254
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Citation Counts164,541
Rankings
New Product Development | International Marketing | Marketing Strategy | Supply Chain Management | Marketin
H-Index Metrics
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H-Index109
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i10 Index256
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Citation Counts66,440
Rankings
Rankings
Rankings
Marketing | Structural Equation Modeling | Consumer Behavior | PLS | Research Method
H-Index Metrics
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H-Index105
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i10 Index197
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Citation Counts294,017
Rankings
market impact | physics | particle physics | information | incentive
H-Index Metrics
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H-Index105
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i10 Index276
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Citation Counts36,818
Rankings
Rankings
Rankings
İnternational business | International marketing | Export marketing | Emerging markets | Born Global
H-Index Metrics
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H-Index104
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i10 Index241
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Citation Counts64,263
Rankings
consumer electronics | computer vision | biometrics | deep learning | edge computin
H-Index Metrics
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H-Index101
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i10 Index388
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Citation Counts28,695
Rankings
Services Marketing | Service Management | Hospitality | Marketing | Consumer Behavio
H-Index Metrics
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H-Index100
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i10 Index189
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Citation Counts56,712
Rankings
Rankings
competitive strategy | marketing capability | e-business | technological capability | technology diffusio
H-Index Metrics
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H-Index99
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i10 Index932
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Citation Counts70,931
Rankings
Rankings
Tourism | Sustainable Tourism | Marketing | Water | Social Marketin
H-Index Metrics
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H-Index95
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i10 Index293
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Citation Counts32,933
Rankings
Rankings
Rankings

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