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Highly Cited Researchers
Business & Management / Marketing Highly Cited Researchers 271 Scientists Citation in Germany Rankings - 2026
See how widely and consistently research is cited with real-time citation rankings.
Covering 2.6 million scientists, this list evaluates both total and last 5 years’ citation counts to measure scientific influence and highlight Highly Cited Researchers.
Built on transparency, it also addresses unethical practices and encourages reporting of violations. Compare results across 13 fields and 221 disciplines.
* Total Citation Counts Rankings
Rankings
219
World Rank
10
Country Rank
1
University
Ranking Based On Selection:
1
Business & Management / Marketing
Marketing | Structural Equation Modeling | Consumer Behavior | PLS | Research Method
Marketing | Structural Equation Modeling | Consumer Behavior | PLS | Research Method
Citation Metrics
-
Total328,992
-
Last 5 Years281,313
-
Last 5 Years / Total0.855
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* Total Citation Counts Rankings
Rankings
15,442
World Rank
673
Country Rank
7
University
Ranking Based On Selection:
2
Business & Management / Marketing
Marketing | digitalization | entertainment science | immersive technologies | eWO
Marketing | digitalization | entertainment science | immersive technologies | eWO
Citation Metrics
-
Total42,890
-
Last 5 Years17,211
-
Last 5 Years / Total0.401
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* Total Citation Counts Rankings
Rankings
23,026
World Rank
1,029
Country Rank
1
University
Ranking Based On Selection:
3
Business & Management / Marketing
Digital Marketing | Negotiation | Marketing Management | Strategic Marketing | Social Media Marketin
Digital Marketing | Negotiation | Marketing Management | Strategic Marketing | Social Media Marketin
Citation Metrics
-
Total33,251
-
Last 5 Years16,268
-
Last 5 Years / Total0.489
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* Total Citation Counts Rankings
Rankings
24,511
World Rank
1,100
Country Rank
17
University
Ranking Based On Selection:
4
Business & Management / Marketing
Marketing strategy | CRM | digital transformation | retailing | advertising effectivenes
Marketing strategy | CRM | digital transformation | retailing | advertising effectivenes
Citation Metrics
-
Total31,910
-
Last 5 Years13,938
-
Last 5 Years / Total0.437
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* Total Citation Counts Rankings
Rankings
39,359
World Rank
1,735
Country Rank
1
University
Ranking Based On Selection:
5
Business & Management / Marketing
Augmented Reality | Behavioral Science | AR Marketing | AR | Spatial Computing & Spatial We
Augmented Reality | Behavioral Science | AR Marketing | AR | Spatial Computing & Spatial We
Citation Metrics
-
Total23,075
-
Last 5 Years20,805
-
Last 5 Years / Total0.902
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* Total Citation Counts Rankings
Rankings
57,624
World Rank
2,541
Country Rank
25
University
Ranking Based On Selection:
6
Citation Metrics
-
Total17,448
-
Last 5 Years6,364
-
Last 5 Years / Total0.365
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* Total Citation Counts Rankings
Rankings
58,815
World Rank
2,598
Country Rank
1
University
Ranking Based On Selection:
7
Business & Management / Marketing
Marketing | Brand Management | Consumer Behaviour | Communication Researc
Marketing | Brand Management | Consumer Behaviour | Communication Researc
Citation Metrics
-
Total17,183
-
Last 5 Years3,689
-
Last 5 Years / Total0.215
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* Total Citation Counts Rankings
Rankings
63,376
World Rank
2,821
Country Rank
19
University
Ranking Based On Selection:
8
Business & Management / Marketing
Brand Management | Consumer Behavior | Neuro Science | Corporate Identity | Strateg
Brand Management | Consumer Behavior | Neuro Science | Corporate Identity | Strateg
Citation Metrics
-
Total16,237
-
Last 5 Years7,733
-
Last 5 Years / Total0.476
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* Total Citation Counts Rankings
Rankings
66,798
World Rank
2,955
Country Rank
1
University
Ranking Based On Selection:
9
Citation Metrics
-
Total15,610
-
Last 5 Years9,879
-
Last 5 Years / Total0.633
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* Total Citation Counts Rankings
Rankings
78,124
World Rank
3,453
Country Rank
2
University
Ranking Based On Selection:
10
Business & Management / Marketing
Marketing Management | Sustainabiltity Marketing | Branding | Crossmedia | E-Commerc
Marketing Management | Sustainabiltity Marketing | Branding | Crossmedia | E-Commerc
Citation Metrics
-
Total13,791
-
Last 5 Years3,131
-
Last 5 Years / Total0.227
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* Total Citation Counts Rankings
Rankings
117,324
World Rank
5,062
Country Rank
226
University
Ranking Based On Selection:
11
Business & Management / Marketing
Marketing | Information Systems | Pricing | Behavioral Economics | Innovatio
Marketing | Information Systems | Pricing | Behavioral Economics | Innovatio
Citation Metrics
-
Total9,785
-
Last 5 Years4,485
-
Last 5 Years / Total0.458
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* Total Citation Counts Rankings
Rankings
124,155
World Rank
5,339
Country Rank
237
University
Ranking Based On Selection:
12
Citation Metrics
-
Total9,302
-
Last 5 Years4,143
-
Last 5 Years / Total0.445
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* Total Citation Counts Rankings
Rankings
129,451
World Rank
5,543
Country Rank
14
University
Ranking Based On Selection:
13
Business & Management / Marketing
Marketing | Innovation | Open and User Innovation | Entrepreneurshi
Marketing | Innovation | Open and User Innovation | Entrepreneurshi
Citation Metrics
-
Total8,958
-
Last 5 Years2,765
-
Last 5 Years / Total0.309
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* Total Citation Counts Rankings
Rankings
130,127
World Rank
5,575
Country Rank
59
University
Ranking Based On Selection:
14
Business & Management / Marketing
Service Marketing | Corporate Social Responsibility | Sustainability | AI in Marketin
Service Marketing | Corporate Social Responsibility | Sustainability | AI in Marketin
Citation Metrics
-
Total8,917
-
Last 5 Years3,869
-
Last 5 Years / Total0.434
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* Total Citation Counts Rankings
Rankings
135,129
World Rank
5,764
Country Rank
2
University
Ranking Based On Selection:
15
Citation Metrics
-
Total8,625
-
Last 5 Years1,865
-
Last 5 Years / Total0.216
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* Total Citation Counts Rankings
Rankings
139,540
World Rank
5,934
Country Rank
123
University
Ranking Based On Selection:
16
Citation Metrics
-
Total8,375
-
Last 5 Years2,079
-
Last 5 Years / Total0.248
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* Total Citation Counts Rankings
Rankings
149,412
World Rank
6,309
Country Rank
8
University
Ranking Based On Selection:
17
Business & Management / Marketing
Pricing | Price Management | Retail Marketing | Brand Management | Omnichannel Busines
Pricing | Price Management | Retail Marketing | Brand Management | Omnichannel Busines
Citation Metrics
-
Total7,853
-
Last 5 Years2,327
-
Last 5 Years / Total0.296
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* Total Citation Counts Rankings
Rankings
150,559
World Rank
6,354
Country Rank
20
University
Ranking Based On Selection:
18
Citation Metrics
-
Total7,809
-
Last 5 Years3,274
-
Last 5 Years / Total0.419
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* Total Citation Counts Rankings
Rankings
157,829
World Rank
6,653
Country Rank
80
University
Ranking Based On Selection:
19
Business & Management / Marketing
International Marketing | Consumer Psychology | Ethical Consumption | Sustainable Consumption | Digital Marketin
International Marketing | Consumer Psychology | Ethical Consumption | Sustainable Consumption | Digital Marketin
Citation Metrics
-
Total7,464
-
Last 5 Years4,920
-
Last 5 Years / Total0.659
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* Total Citation Counts Rankings
Rankings
158,129
World Rank
6,668
Country Rank
8
University
Ranking Based On Selection:
20
Business & Management / Marketing
Customer management | key account management | pricing | digitalisation | sustainabilit
Customer management | key account management | pricing | digitalisation | sustainabilit
Citation Metrics
-
Total7,450
-
Last 5 Years3,239
-
Last 5 Years / Total0.435
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* Total Citation Counts Rankings
Rankings
162,362
World Rank
6,832
Country Rank
52
University
Ranking Based On Selection:
21
Business & Management / Marketing
Market oriented product design | new technologies and their acceptance | retail marketing | data analysis | classificatio
Market oriented product design | new technologies and their acceptance | retail marketing | data analysis | classificatio
Citation Metrics
-
Total7,262
-
Last 5 Years4,204
-
Last 5 Years / Total0.579
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* Total Citation Counts Rankings
Rankings
163,580
World Rank
6,882
Country Rank
2
University
Ranking Based On Selection:
22
Citation Metrics
-
Total7,208
-
Last 5 Years4,136
-
Last 5 Years / Total0.574
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* Total Citation Counts Rankings
Rankings
164,252
World Rank
6,908
Country Rank
1
University
Ranking Based On Selection:
23
Business & Management / Marketing
Switching costs | Relationship marketing | Pricing | Privacy | Online Game
Switching costs | Relationship marketing | Pricing | Privacy | Online Game
Citation Metrics
-
Total7,178
-
Last 5 Years4,279
-
Last 5 Years / Total0.596
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* Total Citation Counts Rankings
Rankings
172,253
World Rank
7,226
Country Rank
7
University
Ranking Based On Selection:
24
Business & Management / Marketing
Consumer Behaviour in Sport and Tourism | Sport Management | Sport Marketin
Consumer Behaviour in Sport and Tourism | Sport Management | Sport Marketin
Citation Metrics
-
Total6,858
-
Last 5 Years4,457
-
Last 5 Years / Total0.650
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* Total Citation Counts Rankings
Rankings
176,704
World Rank
7,398
Country Rank
308
University
Ranking Based On Selection:
25
Business & Management / Marketing
Marketing | Services | Brand Management | Customer Management | Service Marketin
Marketing | Services | Brand Management | Customer Management | Service Marketin
Citation Metrics
-
Total6,692
-
Last 5 Years1,601
-
Last 5 Years / Total0.239
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