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Aaron Koopman

Aaron Koopman

University of the Witwatersrand - Johannesburg / South Africa
Business & Management / Marketing
AD Scientific Index ID: 5060304
Universiteit van die Witwatersrand
person_outline Aaron Koopman's MOST POPULAR ARTICLES
1-) Examining the Impact of Sensory Marketing on Young Consumers: A McDonald’s Case Study International Review of Management and Marketing 13 (3), 16-24, 2023
2-) Immersive escapes: examining the impact of personality traits, perceived enjoyment, flow and trust on virtual reality technology adoption intentions in an emerging market Cogent Business & Management 11 (1), 2364835, 2024
3-) The Impact of Motivation, Attitude, Quality, Availability, and Advertisement on the Purchase Intention for Fashion Clothing African Journal of Business and Economic Research 18 (2), 153, 2023
4-) Institutional factors influencing post-graduate students' loyalty to their university Journal of Contemporary Management 20 (2), 27-67, 2023
5-) Revisiting Rewards: Investigating the effectiveness of retail banks\\\' loyalty programmes in an emerging economyP W, Mbatha, T Mbokazi, A, Koopman & P, Ramgovind17th International Business Conference, 20242024