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Abednago Asante

Abednago Asante

University of Education Winneba - Winneba / Ghana
Others
AD Scientific Index ID: 6350802
The University of Education, Winneba
person_outline Abednago Asante's MOST POPULAR ARTICLES
1-) Consumers’ attitude towards social media advertising and their behavioural response: The moderating role of corporate reputation H Boateng, AF Okoe Journal of Research in Interactive Marketing 9 (4), 299-312, 2015 3862015
2-) Assessing the determinants of internet banking adoption intentions: A social cognitive theory perspective H Boateng, DR Adam, AF Okoe, T Anning-Dorson Computers in Human Behavior 65, 468-478, 2016 3442016
3-) Antecedents and consequences of customer engagement on Facebook: An attachment theory perspective R Hinson, H Boateng, A Renner, JPB Kosiba Journal of Research in Interactive Marketing 13 (2), 204-226, 2019 2362019