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Abhishek Borah

Abhishek Borah

INSEAD Business School - Fontainebleau / France
Business & Management / Marketing
AD Scientific Index ID: 1662450
INSEAD Ecole de Commerce
person_outline Abhishek Borah's MOST POPULAR ARTICLES
1-) Data privacy: Effects on customer and firm performance Journal of Marketing 81 (1), 36-58, 2017
2-) Halo (spillover) effects in social media: do product recalls of one brand hurt or help rival brands? Journal of Marketing Research 53 (2), 143-160, 2016
3-) Improvised Marketing Interventions in Social Media Journal of Marketing 84 (2), 69–91, 2020
4-) Fields of gold: Scraping web data for marketing insights Journal of Marketing 86 (5), 1-20, 2022
5-) Make, buy, or ally? Choice of and payoff from announcements of alternate strategies for innovations Marketing Science 33 (1), 114-133, 2014