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Abhishek Mishra

Abhishek Mishra

Indian Institute of Management Indore - Indore / India
Business & Management / Strategic Management
AD Scientific Index ID: 393858
भारतीय प्रबंधन संस्थान इंदौर
person_outline Abhishek Mishra's MOST POPULAR ARTICLES
1-) How pre-adoption expectancies shape post-adoption continuance intentions: An extended expectation-confirmation model International Journal of Information Management, 1-13, 2020
2-) All that glitters is not green: Creating trustworthy ecofriendly services at green hotels Tourism Management 70, 155-169, 2018
3-) Linking user experience and consumer-based brand equity: the moderating role of consumer expertise and lifestyle Journal of Product & Brand Management 23 (4/5), 333-348, 2014
4-) Acceptance and forwarding of electronic word of mouth Marketing Intelligence & Planning 35 (5), 594-610, 2017
5-) A cross-country analysis of the determinants of customer recommendation intentions for over-the-top (OTT) platforms Information & Management 58 (8), 103543, 2021