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Akshaya Vijayalakshmi

Akshaya Vijayalakshmi

Indian Institute of Management Ahmedabad - Ahmedabad / India
Business & Management / Marketing
AD Scientific Index ID: 5270857
भारतीय प्रबंधन संस्थान अहमदाबाद
person_outline Akshaya Vijayalakshmi's MOST POPULAR ARTICLES
1-) Toward an understanding of parental views and actions on social media influencers targeted at adolescents: The roles of parents’ social media use and empowerment Frontiers in Psychology 10, 2664, 2019
2-) Fairness in franchisor–franchisee relationship: an integrative perspective Journal of Business & Industrial Marketing 33 (4), 550-562, 2018
3-) Managing children's internet advertising experiences: parental preferences for regulation Journal of Consumer Affairs 52 (3), 595-622, 2018
4-) Evaluating adolescents’ responses to Internet ads: Role of ad skepticism, Internet literacy, and parental mediation Journal of Advertising 49 (3), 292-308, 2020
5-) The role of medium content and ad format congruity in influencing advertising outcomes Journal of Marketing Communications 23 (4), 371-384, 2017