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Alanadoly, Alshaimaa B.

Alanadoly, Alshaimaa B.

Helwan University - Cairo / Egypt
Engineering & Technology / Textile Engineering
AD Scientific Index ID: 5775370
جامعة حلوان
person_outline Alanadoly, Alshaimaa B.'s MOST POPULAR ARTICLES
1-) Personality traits and social media as drivers of word-of-mouth towards sustainable fashion Journal of Fashion Marketing and Management: An International Journal 25 (1 …, 2021
2-) Fashion involvement, opinion-seeking and product variety as stimulators for fashion e-commerce: an investigated model based on S-O-R model Asia Pacific Journal of Marketing and Logistics, 2022
3-) What drives Malaysian online fashion shopping? The mediating role of perceived value Journal of Global Fashion Marketing 13 (1), 75-89, 2022
4-) Driving customer engagement and citizenship behaviour in omnichannel retailing: evidence from the fashion sector Spanish Journal of Marketing-ESIC 28 (1), 98-122, 2024
5-) Immersive gaming in the fashion arena: an investigation of brand coolness and its mediating role on brand equity Journal of Research in Interactive Marketing, 2023