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Alexander Leischnig

Alexander Leischnig

Technische Universität Bergakademie Freiberg - Freiberg / Germany
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AD Scientific Index ID: 1764783
Freiberg University of Mining and Technology
person_outline Alexander Leischnig's MOST POPULAR ARTICLES
1-) Employee adaptive behavior in service enactments Journal of Business Research 68 (2), 273-280, 2015
2-) Endogeneity bias in marketing research: problem, causes and remedies Industrial Marketing Management 65, 39-46, 2017
3-) On the role of alliance management capability, organizational compatibility, and interaction quality in interorganizational technology transfer Journal of Business Research 67 (6), 1049-1057, 2014
4-) On the role of brand stereotypes in shaping consumer response toward brands: An empirical examination of direct and mediating effects of warmth and competence Psychology & Marketing 32 (8), 808-820, 2015
5-) Shopping events, shopping enjoyment, and consumers’ attitudes toward retail brands—An empirical examination Journal of Retailing and Consumer Services 18 (3), 218-223, 2011