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Alkis Thrassou

Alkis Thrassou

University of Nicosia - Nicosia / Cyprus
Business & Management / Strategic Management
AD Scientific Index ID: 1554078
Πανεπιστήμιο Λευκωσίας
person_outline Alkis Thrassou's MOST POPULAR ARTICLES
1-) Social media influencer marketing: A systematic review, integrative framework and future research agenda International Journal of Consumer Studies 45 (4), 617-644, 2021
2-) The Internet of Things: Building a knowledge management system for open innovation and knowledge management capacity Technological forecasting and social change 136, 347-354, 2018
3-) An integrative framework of stakeholder engagement for innovation management and entrepreneurship development Journal of Business Research 119, 245-258, 2020
4-) Ambidexterity, external knowledge and performance in knowledge-intensive firms The Journal of Technology Transfer 42 (2), 374-388, 2017
5-) International marketing adaptation versus standardisation of multinational companies International Marketing Review, 2009