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Amir Ekhlassi

Amir Ekhlassi

Hochschule Reutlingen - Reutlingen / Germany
Business & Management / Marketing
AD Scientific Index ID: 4950512
Reutlingen University
person_outline Amir Ekhlassi's MOST POPULAR ARTICLES
1-) Determining the integrated marketing communication tools for different stages of customer relationship in digital era International Journal of Information and Electronics Engineering 2 (5), 761-765, 2012
2-) The relationship between brand personality and customer personality, gender and income: A case study of the cell phone market in Iran Journal of Targeting, Measurement and Analysis for Marketing 20 (3), 158-171, 2012
3-) Determining the factors affecting brand authenticity of startups in social media Qualitative Market Research: An International Journal 24 (3), 396-419, 2021
4-) Devising a branding model for multipurpose mega-projects in entertainment, residential, tourism, and sport in Iran Journal of Vacation Marketing 20 (1), 73-91, 2014
5-) Building brand identity in the age of social media: Emerging research and opportunities: Emerging research and opportunities IGI Global, 2018