AD Scientific Index
 Open Nav
Login Login Pricing & Plans Pricing & Plans
Amir Zaib Abbasi

Amir Zaib Abbasi

King Fahd University of Petroleum & Minerals - Dhahran / Saudi Arabia
Business & Management / Marketing
AD Scientific Index ID: 4535239
جامعة الملك فهد للبترول و المعادن
person_outline Amir Zaib Abbasi's MOST POPULAR ARTICLES
1-) Investigating the impact of social media images’ value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach Journal of Retailing and Consumer Services 71, 103231, 2023
2-) Examining the mediating role of social interactivity between customer engagement and brand loyalty Asia Pacific Journal of Marketing and Logistics 33 (5), 1139-1158, 2021
3-) The effects of consumer esports videogame engagement on consumption behaviors Journal of Product & Brand Management 30 (8), 1194-1211, 2021
4-) Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach Journal of Vacation Marketing 30 (1), 93-109, 2024
5-) Building e-trust and e-retention in online shopping: the role of website design, reliability and perceived ease of use Spanish Journal of Marketing-ESIC 27 (2), 178-201, 2023