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Amitabh Mishra

Amitabh Mishra

GLA University - Chaumuhan / India
Business & Management / Marketing
AD Scientific Index ID: 5272292
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person_outline Amitabh Mishra's MOST POPULAR ARTICLES
1-) Need of marketing of India as a tourist destination (Evaluation of India’s performance in tourism) Prabandhan: Indian Journal of Management 7 (8), 45-54, 2014
2-) A Study of the Factors Influencing Cultural Tourists’ Perception and Its Measurement with Reference to Agra The IUP Journal of Marketing Management 12 (4), 42-64, 2013
3-) Extending the reach of small-medium enterprises through new-age marketing technologies: drivers of adoption and their impact on business performance International Journal of Technoentrepreneurship 5 (1), 26-48, 2024
4-) A Study of Gaps in Service Quality at a Leading Private Sector Commercial Bank in Greater Noida The IUP Journal of Bank Management 10 (1), 2013
5-) How Blockchain and Artificial Intelligence are Changing SME Marketing Strategies 2023 International Conference on Advanced Computing & Communication …, 2024