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Anandakuttan B Unnithan

Anandakuttan B Unnithan

Indian Institute of Management Kozhikode - Kunnamangalam / India
Business & Management / Marketing
AD Scientific Index ID: 4545768
ভারতীয় ব্যবস্থাপনা প্রতিষ্ঠান, কালিকট
person_outline Anandakuttan B Unnithan's MOST POPULAR ARTICLES
1-) ‘Masstige’marketing: A review, synthesis and research agenda Journal of Business Research 113, 384-398, 2020
2-) Internet banking adoption in a developing country–an empirical study International Journal of Services and Operations Management 14 (1), 54-66, 2013
3-) Exploring the relationship between emotionality and product star ratings in online reviews IIMB Management Review 33 (4), 299-308, 2021
4-) Self and identity of being an ideal woman: An exploratory qualitative study IIM Kozhikode Society & Management Review 7 (1), 33-44, 2018
5-) Measuring consumer motivations to share rumors: Scale development International Journal of Online Marketing (IJOM) 4 (3), 51-67, 2014