AD Scientific Index
 Open Nav
Login Login Pricing & Plans Pricing & Plans
Ansgar Zerfass|Ansgar Zerfaß

Ansgar Zerfass|Ansgar Zerfaß

Universität Leipzig - Leipzig / Germany
Business & Management / Strategic Management
AD Scientific Index ID: 1785388
Leipzig University
person_outline Ansgar Zerfass|Ansgar Zerfaß's MOST POPULAR ARTICLES
1-) Unternehmensführung und Öffentlichkeitsarbeit: Grundlegung einer Theorie der Unternehmenskommunikation und Public Relations Springer-Verlag, 2010
2-) Strategic communication: Defining the field and its contribution to research and practice Future directions of strategic communication, 159-177, 2020
3-) Strategic communication: Opportunities and challenges of the research area 1 The Routledge handbook of strategic communication, 3-17, 2014
4-) Social media communication in organizations: The challenges of balancing openness, strategy, and management International journal of strategic communication 6 (4), 287-308, 2012
5-) European communication monitor 2007 Trends in communication management and public relations–Results and implications, 2007