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Anubhav A Mishra

Anubhav A Mishra

Goa Institute of Management - Sanquelim / India
Social Sciences / Psychology
AD Scientific Index ID: 2002287
गोवा प्रबंधन संस्थान
person_outline Anubhav A Mishra's MOST POPULAR ARTICLES
1-) Consumer decision-making styles and young-adult consumers: An Indian exploration Management & Marketing-Craiova, 229-246, 2010
2-) A study on customer satisfaction in Indian retail banking IUP Journal of Management Research 8 (11), 45, 2009
3-) National vs. local celebrity endorsement and politics International Journal of Politics, Culture, and Society 27 (4), 409-425, 2014
4-) The role of customer gratitude in relationship marketing: moderation and model validation Journal of Strategic Marketing 24 (6), 529-549, 2016
5-) Consumer innovativeness and consumer decision styles: a confirmatory and segmentation analysis The International Review of Retail, Distribution and Consumer Research, 1-20, 2014