AD Scientific Index
 Open Nav
Login Login Pricing & Plans Pricing & Plans
Arun K Kaushik

Arun K Kaushik

Indian Institute of Management IIM Amritsar - Punjab / India
Business & Management / Marketing
AD Scientific Index ID: 296637
IIM Amritsar
person_outline Arun K Kaushik's MOST POPULAR ARTICLES
1-) Tourist behaviour towards self-service hotel technology adoption: Trust and subjective norm as key antecedents Tourism Management Perspectives 16, 278-289, 2015
2-) Building consumer-brand relationships through brand experience and brand identification Journal of Strategic Marketing, 2020
3-) Destination brand experience and visitor behavior: the mediating role of destination brand identification Journal of Travel & Tourism Marketing 35 (5), 649-663, 2018
4-) An alternative model of self-service retail technology adoption Journal of Services Marketing 29 (5), 406-420, 2015
5-) Achieving destination advocacy and destination loyalty through destination brand identification Journal of Travel & Tourism Marketing 34 (9), 1247-1260, 2017