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Asif Ali Safeer

Asif Ali Safeer

Huanggang Normal University - Huanggang / China
Business & Management / Marketing
AD Scientific Index ID: 4320107
黄冈师范学院
person_outline Asif Ali Safeer's MOST POPULAR ARTICLES
1-) The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspective Asia Pacific Journal of Marketing and Logistics 33 (5), 1123-1138, 2020
2-) Impact of perceived brand authenticity on consumer behavior: an evidence from generation Y in Asian perspective International Journal of Emerging Markets, 2021
3-) Role of brand experience in predicting consumer loyalty Marketing Intelligence & Planning 39 (8), 1042-1057, 2021
4-) Role of social media marketing activities in China’s e-commerce industry: A stimulus organism response theory context Frontiers in Psychology 13, 941058, 2022
5-) Role of corporate social responsibility authenticity in developing perceived brand loyalty: a consumer perceptions paradigm Journal of Product & Brand Management 32 (2), 330-342, 2023