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Aswathy Asokan Ajitha

Aswathy Asokan Ajitha

Indian Institute of Management IIM Amritsar - Punjab / India
Business & Management / Marketing
AD Scientific Index ID: 4706597
IIM Amritsar
person_outline Aswathy Asokan Ajitha's MOST POPULAR ARTICLES
1-) Impact of data-driven decision-making in Lean Six Sigma: an empirical analysis Total Quality Management & Business Excellence 31 (3-4), 279-296, 2020
2-) Customer participation and service outcomes: Mediating role of task-related affective well-being Journal of Services Marketing 33 (1), 16-30, 2019
3-) Work-from-home (WFH) during COVID-19 pandemic–A netnographic investigation using Twitter data Information Technology & People 36 (5), 2161-2186, 2023
4-) Strategic positioning of tourist destinations-analyzing the role of perceived meaningfulness Journal of Hospitality and Tourism Management 49, 140-151, 2021
5-) Role of impulsiveness in online purchase completion intentions: an empirical study among Indian customers Journal of Indian Business Research 13 (2), 189-222, 2021