AD Scientific Index
 Open Nav
Login Login Pricing & Plans Pricing & Plans
Aurelie Lemmens

Aurelie Lemmens

Erasmus University - Rotterdam / Netherlands
Business & Management / Marketing
AD Scientific Index ID: 1753291
Erasmus Universiteit
person_outline Aurelie Lemmens's MOST POPULAR ARTICLES
1-) Analytics for customer engagement Journal of service research 13 (3), 341-356, 2010
2-) Bagging and boosting classification trees to predict churn Journal of Marketing Research, 276-286, 2006
3-) In pursuit of enhanced customer retention management: Review, key issues, and future directions Customer Needs and Solutions 5 (1), 65-81, 2018
4-) Managing churn to maximize profits Marketing Science, 2020
5-) Measuring and testing Granger causality over the spectrum: An application to European production expectation surveys International Journal of Forecasting 24 (3), 414-431, 2008