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Baohong Sun

Baohong Sun

Cheung Kong Graduate School of Business - Beijing / China
Business & Management / Marketing
AD Scientific Index ID: 880916
长江商学院
person_outline Baohong Sun's MOST POPULAR ARTICLES
1-) Machine learning and AI in marketing–Connecting computing power to human insights International journal of research in marketing 37 (3), 481-504, 2020
2-) A dynamic model of brand choice when price and advertising signal product quality Marketing Science 27 (6), 1111-1125, 2008
3-) Cross-selling sequentially ordered products: An application to consumer banking services Journal of Marketing Research 42 (2), 233-239, 2005
4-) An empirical investigation of the spillover effects of advertising and sales promotions in umbrella branding Journal of Marketing Research 39 (4), 408-420, 2002
5-) The squeaky wheel gets the grease—An empirical analysis of customer voice and firm intervention on Twitter Marketing Science 34 (5), 627-645, 2015