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Barak Libai

Barak Libai

Interdisciplinary Center Herzliya - Herzliya / Israel
Business & Management / Marketing
AD Scientific Index ID: 297641
המרכז הבינתחומי
person_outline Barak Libai's MOST POPULAR ARTICLES
1-) Talk of the network: A complex systems look at the underlying process of word-of-mouth Marketing letters 12 (3), 211-223, 2001
2-) Customer-to-customer interactions: broadening the scope of word of mouth research Journal of service research 13 (3), 267-282, 2010
3-) The firm's management of social interactions Marketing letters 16 (3), 415-428, 2005
4-) Using complex systems analysis to advance marketing theory development: Modeling heterogeneity effects on new product growth through stochastic cellular automata Academy of Marketing Science Review 9 (3), 1-18, 2001
5-) Customer referral management: Optimal reward programs Marketing Science 20 (1), 82-95, 2001