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Bayram Zafer Erdoğan

Bayram Zafer Erdoğan

Anadolu University - Eskişehir / Türkiye
Business & Management / Marketing
AD Scientific Index ID: 206234
Anadolu Üniversitesi
person_outline Bayram Zafer Erdoğan's MOST POPULAR ARTICLES
1-) Celebrity endorsement: A literature review Journal of Marketing Management 15 (4), 291-314, 1999
2-) Selecting celebrity endorsers: the practitioner’s perspective Journal of Advertising Research 41 (3), 39-48, 2001
3-) The influence of religion on attitudes towards the advertising of controversial products European Journal of marketing 38 (5/6), 537-555, 2004
4-) Advertising of controversial products: a cross‐cultural study Journal of consumer marketing 22 (1), 6-13, 2005
5-) Effects of ethnocentric tendency on consumers' perception of product attitudes for foreign and domestic products Cross Cultural Management: An International Journal 17 (4), 393-406, 2010