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Behçet Yalın Özkara

Behçet Yalın Özkara

Eskişehir Osmangazi University - Eskişehir / Türkiye
Business & Management / Marketing
AD Scientific Index ID: 206255
Eskişehir Osmangazi Üniversitesi
person_outline Behçet Yalın Özkara's MOST POPULAR ARTICLES
1-) The Effect of Electronic Word of Mouth on Brand Image and Purchase Intention: An Application Concerning Cell Phone Brands for Youth Consumers in Turkey Journal of Marketing Development and Competitiveness 8 (2), 61, 2014
2-) Examining the effect of flow experience on online purchase: A novel approach to the flow theory based on hedonic and utilitarian value Journal of Retailing and Consumer Services 37, 119-131, 2017
3-) The impact of social identity on online game addiction: the mediating role of the fear of missing out (FoMO) and the moderating role of the need to belong Current Psychology 40 (9), 4571-4580, 2021
4-) Marka Farkindaliği, Marka İmaji, Markadan Etkilenme Ve Markaya Güvenin Marka Bağliliği Üzerindeki Görece Etkilerinin İncelenmesi: Turkcell Örneği Bilgi Ekonomisi ve Yönetimi Dergisi 9 (1), 147-161, 2014
5-) The use of event related potentials brain methods in the study of Conscious and unconscious consumer decision making processes Journal of Retailing and Consumer Services 58, 102202, 2021