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Benno Viererbl

Benno Viererbl

Johannes Gutenberg Universität Mainz - Mainz / Germany
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AD Scientific Index ID: 5931953
Johannes Gutenberg University Mainz
person_outline Benno Viererbl's MOST POPULAR ARTICLES
1-) The paradoxical effects of communicating CSR activities: Why CSR communication has both positive and negative effects on the perception of a company’s social responsibility Public relations review 48 (1), 102134, 2022
2-) “You don’t meet anybody when walking from the living room to the kitchen”: informal communication during remote work Journal of communication management 26 (3), 331-348, 2022
3-) The disclosure paradox: How persuasion knowledge mediates disclosure effects in sponsored media content International Journal of Advertising 40 (7), 1160-1186, 2021
4-) Once a journalist, not always a journalist? Causes and consequences of job changes from journalism to public relations Journalism 22 (8), 1947-1963, 2021
5-) Journalists’ coverage of online firestorms in German-language news media Journalism Practice 11 (9), 1178-1197, 2017