bernard cova

bernard cova

Kedge Business School - Marseille / France
Business & Management / Marketing
AD Scientific Index ID: 4606098
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person_outline bernard cova's MOST POPULAR ARTICLES
1-) Revisiting consumption experience: A more humble but complete view of the concept Marketing theory 3 (2), 267-286, 2003
2-) Community and consumption: Towards a definition of the “linking value” of product or services European journal of marketing 31 (3/4), 297-316, 1997
3-) Working consumers: the next step in marketing theory? Marketing theory 9 (3), 315-339, 2009
4-) Consuming experiences: An introduction Consuming experience, 3-16, 2013
5-) Marketing solutions in accordance with the SD logic: Co-creating value with customer network actors Industrial marketing management 37 (3), 270-277, 2008