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Bikram Jit Singh Mann

Bikram Jit Singh Mann

Guru Nanak Dev University - Amritsar / India
Business & Management / Business Administration
AD Scientific Index ID: 345039
ਗੁਰੂ ਨਾਨਕ ਦੇਵ ਯੂਨੀਵਰਸਿਟੀ
person_outline Bikram Jit Singh Mann's MOST POPULAR ARTICLES
1-) Analyzing determinants of value creation in domestic and cross border acquisitions in India International Business Review 21 (6), 998-1016, 2012
2-) Exploring branding strategies of FMCG, services and durables brands: evidence from India Journal of Product & Brand Management, 2013
3-) Profiling adopter categories of internet banking in India: an empirical study Vision 16 (4), 283-295, 2012
4-) Impact of celebrity endorser as in-store stimuli on impulse buying The International Review of Retail, Distribution and Consumer Research 30 (5 …, 2020
5-) The match-up between celebrity associations and product type Journal of Creative Communications 15 (1), 65-89, 2020