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Bipul Kumar

Bipul Kumar

Indian Institute of Management Indore - Indore / India
Business & Management / Marketing
AD Scientific Index ID: 463223
भारतीय प्रबंधन संस्थान इंदौर
person_outline Bipul Kumar's MOST POPULAR ARTICLES
1-) Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study Journal of retailing and consumer services 34, 1-9, 2017
2-) Theory of planned behaviour approach to understand the purchasing behaviour for environmentally sustainable products IIM Ahmedabad Working Paper Series, 2012
3-) Digital mediation in business-to-business marketing: A bibliometric analysis Industrial Marketing Management 85, 126-140, 2020
4-) Managing the supply chain during disruptions: Developing a framework for decision-making Industrial Marketing Management 97, 159-172, 2021
5-) Conspicuous consumption: A meta-analytic review of its antecedents, consequences, and moderators Journal of Retailing 98 (3), 471-485, 2022