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Bodh R Sharma

Bodh R Sharma

University of Jammu - Jammu / India
Business & Management / Marketing
AD Scientific Index ID: 5218378
जम्मू विश्वविद्यालय
person_outline Bodh R Sharma's MOST POPULAR ARTICLES
1-) A Qualitative Investigation of Shopping Behavior of Customers at Bottom of the Pyramid Journal of Global Marketing, 1-20, 2021
2-) Ethics in retailing: Perceptions of consumers Saaransh: Journal of Management 1 (1), 43-55, 2009
3-) EXPLORING CUSTOMER-CENTRIC MARKETING CAPABILITIES, TRUST, SATISFACTION, AND RETENTION IN RETAIL BUSINESS. Journal of Commerce & Accounting Research 10 (3), 13-24, 2021
4-) Ethical marketing leadership: A dyad approach International Journal on Leadership 2 (2), 45, 2014
5-) Exploring retailer-manufacturer ethical relationshipsRD Sharma, BR SharmaJournal of Supply Chain Management Systems 2 (2), 19, 201362013