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Boris Christian Herbas Torrico

Boris Christian Herbas Torrico

Universidad Católica Boliviana San Pablo - La Paz / Bolivia
Business & Management / Marketing
AD Scientific Index ID: 4486466
Bolivian Catholic University
person_outline Boris Christian Herbas Torrico's MOST POPULAR ARTICLES
1-) Metodología científica para la realización de investigaciones de mercado e investigaciones sociales cuantitativas Revista Perspectivas, 123-160, 2018
2-) Affect versus cognition in the chain from perceived quality to customer loyalty: The roles of product beliefs and experience Journal of Retailing 90 (4), 567-586, 2014
3-) Antecedents and consequences of innate willingness to pay for innovations: Understanding motivations and consumer preferences of prospective early adopters Technological Forecasting and Social Change 99, 252-266, 2015
4-) Análisis de las causas del cumplimiento y evasión tributaria: Evidencia de Bolivia Perspectivas 23 (46), 119-184, 2020
5-) The AI-extended consumer: technology, consumer, country differences in the formation of demand for AI-empowered consumer products Technological Forecasting and Social Change 172, 121018, 2021