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Brahim Zarouali

Brahim Zarouali

University of Amsterdam - Amsterdam / Netherlands
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AD Scientific Index ID: 1754325
Universiteit van Amsterdam
person_outline Brahim Zarouali's MOST POPULAR ARTICLES
1-) Predicting consumer responses to a chatbot on Facebook Cyberpsychology, Behavior, and Social Networking 21 (8), 491-497, 2018
2-) Chatbot advertising effectiveness: When does the message get through? Computers in Human Behavior 98, 150-157, 2019
3-) Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats: A future research agenda Journal of advertising 46 (2), 333-349, 2017
4-) Using a personality-profiling algorithm to investigate political microtargeting: assessing the persuasion effects of personality-tailored ads on social media Communication Research 49 (8), 1066-1091, 2022
5-) “Do you like cookies?” Adolescents' skeptical processing of retargeted Facebook-ads and the moderating role of privacy concern and a textual debriefing Computers in Human Behavior 69, 157-165, 2017