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Bård Tronvoll

Bård Tronvoll

Inland Norway University of Applied Sciences - Lillehammer / Norway
Business & Management / Marketing
AD Scientific Index ID: 4993290
Høgskolen i Innlandet
person_outline Bård Tronvoll's MOST POPULAR ARTICLES
1-) Expanding understanding of service exchange and value co-creation: a social construction approach Journal of the academy of marketing science 39 (2), 327-339, 2011
2-) Organizing for digital servitization: A service ecosystem perspective Journal of Business Research 104, 450-460, 2019
3-) Transformational shifts through digital servitization Industrial Marketing Management 89, 293-305, 2020
4-) Institutional logics matter when coordinating resource integration Marketing theory 14 (3), 291-309, 2014
5-) Service ecosystem design: Propositions, process model, and future research agenda Journal of Service Research 24 (2), 168-186, 2021