AD Scientific Index
 Open Nav
Login Login Pricing & Plans Pricing & Plans
Celso Augusto De Matos

Celso Augusto De Matos

Universidade do Vale do Rio dos Sinos UNISINOS - Sao Leopoldo / Brazil
Business & Management / Marketing
AD Scientific Index ID: 896380
University of the Rio dos Sinos Valley
person_outline Celso Augusto De Matos's MOST POPULAR ARTICLES
1-) Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators Journal of the Academy of marketing science 36 (4), 578-596, 2008
2-) Consumer attitudes toward counterfeits: a review and extension Journal of consumer Marketing 24 (1), 36-47, 2007
3-) Service recovery paradox: a meta-analysis Journal of service research 10 (1), 60-77, 2007
4-) Consumer reaction to service failure and recovery: the moderating role of attitude toward complaining Journal of Services Marketing 23 (7), 462-475, 2009
5-) Customer reactions to service failure and recovery in the banking industry: the influence of switching costs Journal of Services Marketing 27 (7), 526-538, 2013