AD Scientific Index
 Open Nav
Login Login Pricing & Plans Pricing & Plans
Chandan Parsad

Chandan Parsad

Indian Institute of Management IIM Bodh Gaya - Bodh Gaya / India
Business & Management / Marketing
AD Scientific Index ID: 433137
भारतीय प्रबंधन संस्थान बोध गया
person_outline Chandan Parsad's MOST POPULAR ARTICLES
1-) Effects of Online Shopping Values and Website Cues on Purchase Behaviour: A Study Using S–O–R Framework Vikalpa 42 (1), 1-18, 2017
2-) Do promotion and prevention focus influence impulse buying: The role of mood regulation, shopping values, and impulse buying tendency Journal of Retailing and Consumer Services 61, 102554, 2021
3-) Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression Decision 46 (3), 179-195, 2019
4-) Comparing between product-specific and general impulse buying tendency: does shoppers’ personality influence their impulse buying tendency? Asian Academy of Management Journal 24 (2), 41-61, 2019
5-) Examining the influence of antecedents of continuous intention to use an informational app: the role of perceived usefulness and perceived ease of use International Journal of Business Information Systems 36 (2), 270-287, 2021