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Chirag Patel

Chirag Patel

Grenoble École de Management - Grenoble / France
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AD Scientific Index ID: 5084987
Grenoble School of Management
person_outline Chirag Patel's MOST POPULAR ARTICLES
1-) Technology sourcing for website personalization and social media marketing: A study of e-retailing industry Journal of Business Research 80, 10-23, 2017
2-) Images, reviews, and purchase intention on social commerce: The role of mental imagery vividness, cognitive and affective social presence Journal of Retailing and Consumer Services, 2023
3-) Learning cultures for sustained innovation success Innovation: The European Journal of Social Science Research 21 (3), 233-251, 2008
4-) Exploring a joint model of conventional and online learning systems E-Service 4 (2), 27-46, 2006
5-) Successful service retail channel expansions: The roles of technical and brand integration Industrial Marketing Management 43 (1), 102-112, 2014