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Christina Boutsouki

Christina Boutsouki

Aristotle University of Thessaloniki - Thessaloniki / Greece
Business & Management / Marketing
AD Scientific Index ID: 1839937
Αριστοτελείου Πανεπιστημίου Θεσσαλονίκης
person_outline Christina Boutsouki's MOST POPULAR ARTICLES
1-) Attitudes and behaviour towards organic products: an exploratory study International Journal of Retail & Distribution Management 36 (2), 158-175, 2008
2-) Customer relationship management in the era of social web and social customer: an investigation of customer engagement in the Greek retail banking sector Procedia-Social and Behavioral Sciences 148 (0), 67-78, 2014
3-) Humor and cultural values in print advertising: a cross‐cultural study International Marketing Review 28 (1), 57-80, 2011
4-) Service quality, visitor satisfaction and future behavior in the museum sector Journal of Tourism, Heritage & Services Marketing 6 (1), 3-8, 2020
5-) A longitudinal analysis of the changing roles of gender in advertising: A content analysis of Super Bowl commercials Current Research on Gender Issues in Advertising, 106-124, 2018