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Christoph Fuchs

Christoph Fuchs

Technische Universität München - Munich / Germany
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AD Scientific Index ID: 1781386
Technical University of Munich
person_outline Christoph Fuchs's MOST POPULAR ARTICLES
1-) Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective Journal of the Academy of Marketing Science 40 (3), 434-449, 2012
2-) Customer Empowerment in New Product Development* Journal of product innovation management 28 (1), 17-32, 2011
3-) Using single-item measures for construct measurement in management research: Conceptual issues and application guidelines Business Administration Review 69 (2), 195, 2009
4-) Using single-item measures for construct measurement in management research: Conceptual issues and application guidelines Die Betriebswirtschaft 69 (2), 195, 2009
5-) The psychological effects of empowerment strategies on consumers’ product demand Journal of marketing 74 (1), 65-79, 2010