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Christopher D Hopkins

Christopher D Hopkins

Auburn University - Auburn / United States
Business & Management / Communications and Media Studies
AD Scientific Index ID: 858515
person_outline Christopher D Hopkins's MOST POPULAR ARTICLES
1-) Utilization of relationship-oriented social media in the selling process: A comparison of consumer (B2C) and industrial (B2B) salespeople Journal of Internet Commerce 12 (1), 48-75, 2013
2-) Consumer responses to perceived telepresence in the online advertising environment: the moderating role of involvement Marketing Theory 4 (1-2), 137-162, 2004
3-) Designing the e-servicescape: Implications for online retailers Journal of Internet Commerce 8 (1-2), 23-43, 2009
4-) The impact of perceived customer delight on the frontline employee Journal of Business Research 68 (2), 433-441, 2015
5-) Social selling: A comparison of social media usage across process stage, markets, and sales job functions Journal of Marketing Theory and Practice 23 (1), 1-20, 2015