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Christopher Zerres

Christopher Zerres

Hochschule Offenburg - Offenburg / Germany
Business & Management / Marketing
AD Scientific Index ID: 1759667
Offenburg University of Applied Sciences
person_outline Christopher Zerres's MOST POPULAR ARTICLES
1-) Presenting hotels in virtual reality: does it influence the booking intention? Journal of Hospitality and Tourism Technology 10 (3), 443-463, 2019
2-) Handbuch Marketing-Controlling Springer, 2006
3-) Virtual reality in the hotel industry: assessing the acceptance of immersive hotel presentation European Journal of Tourism Research 21, 5-22, 2019
4-) Handbuch Marketing-Controlling: Grundlagen–Methoden–Umsetzung Springer-Verlag, 2017
5-) Marketing, 2 W. Kohlhammer Verlag, 2006