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Claudio Hoffmann Sampaio

Claudio Hoffmann Sampaio

Pontificia Universidade Católica do Rio Grande do Sul PUCRS - Porto Alegre / Brazil
Business & Management / Marketing
AD Scientific Index ID: 836600
Pontifical Catholic University of Rio Grande do Sul
person_outline Claudio Hoffmann Sampaio's MOST POPULAR ARTICLES
1-) Customer engagement in social media: a framework and meta-analysis Journal of the Academy of Marketing Science 48 (6), 1211-1228, 2020
2-) Apps for mobile banking and customer satisfaction: a cross-cultural study International Journal of Bank Marketing 35 (7), 1133-1153, 2017
3-) Student satisfaction in higher education: A meta-analytic study Journal of Marketing for Higher Education 27 (1), 1-18, 2017
4-) The brand experience extended model: a meta-analysis Journal of Brand Management 25 (6), 519-535, 2018
5-) A pesquisa survey em artigos de marketing nos Enanpads da década de 90 Anais do XXIV ENANPAD, 2000, Brasil., 2000