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Colin Jevons

Colin Jevons

Monash University - Clayton / Australia
Business & Management / Marketing
AD Scientific Index ID: 51505
Monash University
person_outline Colin Jevons's MOST POPULAR ARTICLES
1-) Memo to marketers: Quantitative evidence for change: How user-generated content really affects brands Journal of advertising research 52 (1), 53-64, 2012
2-) Global branding and strategic CSR: an overview of three types of complexity International marketing review 26 (3), 327-347, 2009
3-) Universities: a prime example of branding going wrong Journal of Product & Brand Management 15 (7), 466-467, 2006
4-) Internet‐enabled international marketing: A small business network perspective Journal of Marketing Management 13 (1-3), 29-41, 1997
5-) Aesthetic theory and logo design: examining consumer response to proportion across cultures International Marketing Review 24 (4), 457-473, 2007