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Dandy Marcelino

Dandy Marcelino

Telkom University - Bandung / Indonesia
Business & Management / Marketing
AD Scientific Index ID: 5271932
Universitas Telkom
person_outline Dandy Marcelino's MOST POPULAR ARTICLES
1-) CREATING ONLINE PURCHASE DECISION AND BRAND IMAGE BASED ON ADVERTISING EFFECTIVENESS WITH EPIC MODEL MIX: Jurnal Ilmiah Manajemen 10 (3), 346-366, 2020
2-) Purchase intention of OMG-Event-ASIA’s: how social media promotions effect through brand awareness Dinasti International Journal of Digital Business Management 2 (1), 55-68, 2020
3-) Social media technology adoption for improving MSMEs performance in Bandung: A Technology-Organization-Environment (TOE) framework 2020 8th International Conference on Cyber and IT Service Management (CITSM …, 2020
4-) Positive emotions as mediation between hedonic shopping motivations on impulsive buying behavior of E-Commerce in Indonesia APMBA (Asia Pacific Management and Business Application) 11 (3), 347-362, 2023
5-) Strengthening digital capabilities and entrepreneurship for SMEs in the creative economy sector during a pandemic Jurnal Penyuluhan 19 (01), 93-103, 2023