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Daniel C Smith

Daniel C Smith

Indiana University - Bloomington / United States
Business & Management / Marketing
AD Scientific Index ID: 1329252
Indiana University
person_outline Daniel C Smith's MOST POPULAR ARTICLES
1-) The effects of brand extensions on market share and advertising efficiency Journal of marketing research 29 (3), 296-313, 1992
2-) The effects of situational factors on in-store grocery shopping behavior: The role of store environment and time available for shopping Journal of consumer research 15 (4), 422-433, 1989
3-) The effect of brand portfolio characteristics on consumer evaluations of brand extensions Journal of Marketing research 31 (2), 229-242, 1994
4-) In search of the marketing imagination: Factors affecting the creativity of marketing programs for mature products Journal of marketing research 33 (2), 174-187, 1996
5-) In search of the marketing imagination: Factors affecting the creativity of marketing programs for mature products Journal of marketing research 33 (2), 174-187, 1996