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Dariusz Dabrowski

Dariusz Dabrowski

Gdansk University of Technology - Gdansk / Poland
Business & Management / Marketing
AD Scientific Index ID: 4331551
Politechnika Gdanska
person_outline Dariusz Dabrowski's MOST POPULAR ARTICLES
1-) The effect of social media communication on consumer perceptions of brands Journal of Marketing Communications 22 (2), 189-214, 2016
2-) The impact of brand communication on brand equity through Facebook Journal of Research in Interactive Marketing 9 (1), 31-53, 2015
3-) Measuring consumers’ engagement with brand-related social-media content: Development and validation of a scale that identifies levels of social-media engagement with brands Journal of advertising research 56 (1), 64-80, 2016
4-) Market orientation and hotel performance: The mediating effect of creative marketing programs Journal of Hospitality and Tourism Management 41, 175-183, 2019
5-) The consumer-based brand equity inventory: scale construct and validation GUT FME Working Paper Series A, 2014