David Mazursky

Hebrew University of Jerusalem - Jerusalem / Israel

Business & Management / Marketing

AD Scientific Index ID: 297303

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Hebrew University of Jerusalem

David Mazursky's MOST POPULAR ARTICLES

1-) A longitudinal assessment of consumer satisfaction/dissatisfaction: the dynamic aspect of the cognitive process Journal of marketing research 20 (4), 393-404, 1983

2-) Exploring the development of store images. Journal of retailing, 1986

3-) The idea itself and the circumstances of its emergence as predictors of new product success Management science 47 (1), 69-84, 2001

4-) Past experience and future tourism decisions Annals of tourism research 16 (3), 333-344, 1989

5-) Creativity in product innovation Cambridge University Press, 2002

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